Product Extensions – Google AdWords Feature

Google has launched a new feature of AdWords, product extensions.

Product extensions will enhance and enrich your AdWords Ads with relevant information. The new feature allows you to use the existing Google Merchant Center account to highlight products directly in your search ads.

How It Works?

Whenever, the user types in the search query and if it happens to trigger your AdWords text ad; then text ad along with the products that are relevant to the searcher’s query, if any, from the Google Merchant Center account will be displayed.

Ad Format:

Below the AdWords text ad, the product extensions show the images, titles and prices in a plus box.

The advertiser will be charged the same cost-per-click (CPC), even when the user clicks the text ad or any of the offers in the product extensions plusbox. On the other hand, if the user just expands the plusbox without clicking, then the advertiser will not be charged.

Google has launched this new feature to improve the relevancy of the AdWords text ads.

This feature is more advantageous for companies looking forward to advertise specific, new products.

Images always catch the attention of the user, when it comes to the decision of purchase.

Therefore, this aspect of displaying specific and relevant products will enrich the text ads for better performance.


How to Get Started?

1. Log in to Google Merchant Center & add your Adwords customer ID to your account.

2. In the AdWords account, visit the campaign settings tab and check out for 'Ad extensions' heading and select "Use product images and information from my Google Merchant Center account”.

3. There is no requirement for any new campaigns or ad groups. Just update the keywords or change your text ads.

Product extensions are available to U.S. advertisers, but available in a limited beta outside the U.S.