Good News for all advertisers planning to target specific mobile devices or carriers.
You can now choose to show ads on iPhones and other mobile devices with full internet browsers or carriers.
The feature enables the advertiser to reach the targeted users on having a carrier- or device-specific message.
Example: if you sell iPhone cases, you can use “Target only selected mobile devices “ option, so that Palm webOS users won't see your ads.
Also, ads linking to mobile app downloads will appear only on devices that provide those apps. On the other hand, the ad will display a 'Download' link.
The download link is displayed in green color in the ad.
These features will enable the advertisers and companies to reach the right audience.
Thursday, April 1, 2010
Saturday, January 30, 2010
Display URLs – Policy Adjustment
The display URL is the URL displayed within the ad for identifying the site by users. The same leads the targeted visitors to the website, where the visitor lands when clicked on the ad.
Google is adjusting display URL policy for websites that sit on shared or hosted domains like blogspot.com.
Henceforth, ads leading to websites on hosted domains, need to include display URLs that clearly reflect their destinations.
In the past, ads having display URLs, for example: blogspot.com were acceptable. Now, the same will be acceptable only when display URL shows specific blog URL like adwords.blogspot.com.
If the ads, does not follow the above policy, then they will be disapproved.
A suggested display URL will be mentioned in the email regarding the disapproval notification.
Google is adjusting display URL policy for websites that sit on shared or hosted domains like blogspot.com.
Henceforth, ads leading to websites on hosted domains, need to include display URLs that clearly reflect their destinations.
In the past, ads having display URLs, for example: blogspot.com were acceptable. Now, the same will be acceptable only when display URL shows specific blog URL like adwords.blogspot.com.
If the ads, does not follow the above policy, then they will be disapproved.
A suggested display URL will be mentioned in the email regarding the disapproval notification.
Monday, January 4, 2010
30 Plus Updates Of Google AdWords For 2009
1. Think2010 Series: The series covered topics like: relevance, speed, experimentation and innovation to help the users and webmasters catch up, with the Accounts in a more efficient and effective manner. To hit and increase the performance levels.
2. New Content Network Resource for Display Advertisers: Several changes have been made to the Google Content Network, to make sure that the advertisers are having more advantage on the same. In the same effort, the new Content Network brand channel on YouTube has been launched.
3. The AdWords New Ad Formats in Search Advertising: The two new themes of Ad Formats are: Ad Extensions and New Ad Models. To provide more relevant information about the products.
4. Product Extensions – AdWords Ad Feature: This feature will enrich the Ads with related information about your products. The images of products are shown along with the ad based on the relevancy.
5. Advanced Reports in the Accounts: The advanced performance data is now integrated within the campaign management. All the necessary performance data can be viewed under the particular tabs in the account.
6. AdWords Editor Version 7.6.1: AdWords Editor upgraded to the version 7.6.1. The same is available to Windows and Mac. It supports ad scheduling, advanced location targeting, YouTube Promoted Video ads, etc.
The new users can download the version at: http://www.google.com/intl/en/adwordseditor/index.html
7. Product Listing Ads: Product listing ads have been announced to facilitate the buyers to take the right decision in the purchase of product. These ads would include product related information like: image, price and merchant name within the same.
8. Google Ad Planner - Find the Right Audience: Google Ad Planner has now been made more easy to find the right audience by various additions like sub domain data and data provision of Ad Placemen t etc.
9. New Alerts - Campaigns: Along with the existing account alerts, the advertisers can now use custom alerts. Also, two new alerts have been added for use. (i) Alerts for new keyword and budget ideas in Opportunities tab (ii) Alerts for changes in conversion volume, conversion rate etc.
10. Conversion Tracking Now Made Easy: The interface for the tool is redesigned to make its usage easier. The three easy-to-use tabs are Conversions, WebPages, and Code to help manage the conversion data.
11. AdWords Comparison Ads: The new feature, comparison ads helps the users to compare multiple relevant offers. These ads focus on speed, transparency and privacy.
12. Translator Toolkit - Adwords: To advertise to customers in multiple languages, it becomes difficult to spent time to translate the advertising campaigns. The same can be performed by the Translator Toolkit.
13. Free Keyboard Shortcuts Stickers in New AdWords Interface: In the new interface, advertisers have access to a number of keyboard shortcuts. These shortcuts are available at the levels: Global Navigation, Table Navigation & Actions and Editing Ad groups & Keywords.
14. New Interface Link - My Client Center (MCC): A link was placed on My Client Center (MCC) Dashboard that directs to the new interface. This effort has been made to save the time and improve the standards of performance of the account.
15. Advertise your Business through Promoted Videos: Now businesses can promote their business through promoted videos on YouTube directly from your accounts.
16. View-through Conversion reporting - Content Network: As display ads are a source to increase the brand awareness and purchase decisions, View-through conversion reporting has been introduced to measure the number of conversions that occurred within the duration of 30 days of the display ad appearing for which there was no ad click generated.
17. The Updated Version of Keyword Tool (beta): The new version of the Keyword Tool is the combination of the functionality of both the Keyword Tool and the Search-based Keyword Tool.
18. Opportunities Tab Beta: New section called Opportunities tab has been added to help find additional cost-effective traffic for the search campaigns in your account.
19. “i” Icon - “Ads by Google”: A small "i" icon (for "information") at the bottom right-hand corner of these ads will expand when the user hovers over it. The message format was designed for rich media ads.
20. New DoubleClick Ad Exchange: The new DoubleClick Ad Exchange has been announced by Google, the real-time marketplace to sell and buy display advertising space.
21. AdWords New Interface: New interface got with it, many changes in the way of managing accounts by the webmasters. AdWords campaign management has been redesigned to get the work done faster and in an effective and efficient manner.
22. New Search Features in the Account: New features have been introduced to target the right audience. The features listed: Data sources, Category suggestions,
to drill down to specific regions, or metros, to know the varying interests.
23. Conversion Optimizer Availability: Conversion Optimizer is now available to more campaigns in the accounts of the advertisers.
24. AdWords Editor 7.5.1: Users can now access to AdWords Editor Version 7.5.1, available for Windows and Mac.
25. U.S. Ad Text Trademark Policy Updated: Adjustments have been made to the U.S. trademark policy to allow few ads to use trademarks in the ad text.
26. Display Ad Builder Made Available Global: Display Ad Builder is now made available global i.e. templates are available in over 40 languages and over 100 countries.
27. Display URL Policy – Changes: The updated display URL policy is as follows: (i) Multiple display URL domains will not be allowed in a single ad group. (ii) On the other hand, all display URL domains need to have the same top-level domain.
28. Free Keyword Tool - Search-based: A free search-based keyword tool has been offered by Google to make the keyword research more effective.
29. New traffic Model for Google Ad Planner: The new traffic model for Google Ad Planner has been launched to provide more information about the site and specific traffic details.
30. Free Ad Creation – TV – AdWords: Google TV Ads has partnered with SpotMixer to provide advertisers usage of a new and free ad creation service.
31. Alcohol Policy - Updated: According to the updated policy, the alcohol manufacturers are allowed to advertise their products in the U.S. through their accounts.
2. New Content Network Resource for Display Advertisers: Several changes have been made to the Google Content Network, to make sure that the advertisers are having more advantage on the same. In the same effort, the new Content Network brand channel on YouTube has been launched.
3. The AdWords New Ad Formats in Search Advertising: The two new themes of Ad Formats are: Ad Extensions and New Ad Models. To provide more relevant information about the products.
4. Product Extensions – AdWords Ad Feature: This feature will enrich the Ads with related information about your products. The images of products are shown along with the ad based on the relevancy.
5. Advanced Reports in the Accounts: The advanced performance data is now integrated within the campaign management. All the necessary performance data can be viewed under the particular tabs in the account.
6. AdWords Editor Version 7.6.1: AdWords Editor upgraded to the version 7.6.1. The same is available to Windows and Mac. It supports ad scheduling, advanced location targeting, YouTube Promoted Video ads, etc.
The new users can download the version at: http://www.google.com/intl/en/adwordseditor/index.html
7. Product Listing Ads: Product listing ads have been announced to facilitate the buyers to take the right decision in the purchase of product. These ads would include product related information like: image, price and merchant name within the same.
8. Google Ad Planner - Find the Right Audience: Google Ad Planner has now been made more easy to find the right audience by various additions like sub domain data and data provision of Ad Placemen t etc.
9. New Alerts - Campaigns: Along with the existing account alerts, the advertisers can now use custom alerts. Also, two new alerts have been added for use. (i) Alerts for new keyword and budget ideas in Opportunities tab (ii) Alerts for changes in conversion volume, conversion rate etc.
10. Conversion Tracking Now Made Easy: The interface for the tool is redesigned to make its usage easier. The three easy-to-use tabs are Conversions, WebPages, and Code to help manage the conversion data.
11. AdWords Comparison Ads: The new feature, comparison ads helps the users to compare multiple relevant offers. These ads focus on speed, transparency and privacy.
12. Translator Toolkit - Adwords: To advertise to customers in multiple languages, it becomes difficult to spent time to translate the advertising campaigns. The same can be performed by the Translator Toolkit.
13. Free Keyboard Shortcuts Stickers in New AdWords Interface: In the new interface, advertisers have access to a number of keyboard shortcuts. These shortcuts are available at the levels: Global Navigation, Table Navigation & Actions and Editing Ad groups & Keywords.
14. New Interface Link - My Client Center (MCC): A link was placed on My Client Center (MCC) Dashboard that directs to the new interface. This effort has been made to save the time and improve the standards of performance of the account.
15. Advertise your Business through Promoted Videos: Now businesses can promote their business through promoted videos on YouTube directly from your accounts.
16. View-through Conversion reporting - Content Network: As display ads are a source to increase the brand awareness and purchase decisions, View-through conversion reporting has been introduced to measure the number of conversions that occurred within the duration of 30 days of the display ad appearing for which there was no ad click generated.
17. The Updated Version of Keyword Tool (beta): The new version of the Keyword Tool is the combination of the functionality of both the Keyword Tool and the Search-based Keyword Tool.
18. Opportunities Tab Beta: New section called Opportunities tab has been added to help find additional cost-effective traffic for the search campaigns in your account.
19. “i” Icon - “Ads by Google”: A small "i" icon (for "information") at the bottom right-hand corner of these ads will expand when the user hovers over it. The message format was designed for rich media ads.
20. New DoubleClick Ad Exchange: The new DoubleClick Ad Exchange has been announced by Google, the real-time marketplace to sell and buy display advertising space.
21. AdWords New Interface: New interface got with it, many changes in the way of managing accounts by the webmasters. AdWords campaign management has been redesigned to get the work done faster and in an effective and efficient manner.
22. New Search Features in the Account: New features have been introduced to target the right audience. The features listed: Data sources, Category suggestions,
to drill down to specific regions, or metros, to know the varying interests.
23. Conversion Optimizer Availability: Conversion Optimizer is now available to more campaigns in the accounts of the advertisers.
24. AdWords Editor 7.5.1: Users can now access to AdWords Editor Version 7.5.1, available for Windows and Mac.
25. U.S. Ad Text Trademark Policy Updated: Adjustments have been made to the U.S. trademark policy to allow few ads to use trademarks in the ad text.
26. Display Ad Builder Made Available Global: Display Ad Builder is now made available global i.e. templates are available in over 40 languages and over 100 countries.
27. Display URL Policy – Changes: The updated display URL policy is as follows: (i) Multiple display URL domains will not be allowed in a single ad group. (ii) On the other hand, all display URL domains need to have the same top-level domain.
28. Free Keyword Tool - Search-based: A free search-based keyword tool has been offered by Google to make the keyword research more effective.
29. New traffic Model for Google Ad Planner: The new traffic model for Google Ad Planner has been launched to provide more information about the site and specific traffic details.
30. Free Ad Creation – TV – AdWords: Google TV Ads has partnered with SpotMixer to provide advertisers usage of a new and free ad creation service.
31. Alcohol Policy - Updated: According to the updated policy, the alcohol manufacturers are allowed to advertise their products in the U.S. through their accounts.
Tuesday, December 29, 2009
Google Analytics - Cost Details & More
Cost Details
It is a good news for new users and webmasters that Google Analytics is free!
Google is offering this web analytics tool for no charge.
The free version is limited to only 5 million pageviews, month.
The users with active Google AdWords Account, however, will have an added advantage of tracking unlimited pageview.
It allows any webmaster to track conversion data for their website. It also enables the webmasters to track the flow of data and analyze the same to improve the performance of the webmaster.
Also, it is a great solution that makes the webmaster aware of the changes for customer retention.
Google Analytics & AdWords:
Google Analytics is completely integrated into the AdWords Account and campaign, making it convenient to track your AdWords ROI.
This integration is more easy and effective, as it saves the time and effort of the webmasters.
Analytics would be one tab among other tabs in Google AdWords Account.
This facilitates the user to shuffle between tabs for checking and analyzing the data for a better performance.
It is a good news for new users and webmasters that Google Analytics is free!
Google is offering this web analytics tool for no charge.
The free version is limited to only 5 million pageviews, month.
The users with active Google AdWords Account, however, will have an added advantage of tracking unlimited pageview.
It allows any webmaster to track conversion data for their website. It also enables the webmasters to track the flow of data and analyze the same to improve the performance of the webmaster.
Also, it is a great solution that makes the webmaster aware of the changes for customer retention.
Google Analytics & AdWords:
Google Analytics is completely integrated into the AdWords Account and campaign, making it convenient to track your AdWords ROI.
This integration is more easy and effective, as it saves the time and effort of the webmasters.
Analytics would be one tab among other tabs in Google AdWords Account.
This facilitates the user to shuffle between tabs for checking and analyzing the data for a better performance.
Wednesday, December 9, 2009
Google Analytics
Google Analytics
Google Analytics is a free traffic stats program provided by Google to track detailed stats about the visitors who visits the website.
How to get started?
To start using Analytics, you need to sign in with your Google account.
If you do not have an Analytics account, then sign up for one now.
Google Analytics account can be created in two ways as mentioned below:
• Creating a Google Analytics account at: http://www.google.com/analytics
• Creating an analytics account within the Google AdWords account.
How it works?
The tracking code (code snippet) found in the analytics account need to be copied and pasted in the bottom of the content before the body tag is closed of the web pages you desire to track on the website.
Once the code is added to the website, it will start tracking the following statistics:
1. The number of people visiting the website.
2. Visitors exploring the site
3. The duration of the visitor, visiting the page/ pages etc.
It is a powerful web tracking tool provided by Google to track the performance of the website.
Therefore, if you are a business owner, it is the right time to get started and experience a growth for the same.
Google Analytics is a free traffic stats program provided by Google to track detailed stats about the visitors who visits the website.
How to get started?
To start using Analytics, you need to sign in with your Google account.
If you do not have an Analytics account, then sign up for one now.
Google Analytics account can be created in two ways as mentioned below:
• Creating a Google Analytics account at: http://www.google.com/analytics
• Creating an analytics account within the Google AdWords account.
How it works?
The tracking code (code snippet) found in the analytics account need to be copied and pasted in the bottom of the content before the body tag is closed of the web pages you desire to track on the website.
Once the code is added to the website, it will start tracking the following statistics:
1. The number of people visiting the website.
2. Visitors exploring the site
3. The duration of the visitor, visiting the page/ pages etc.
It is a powerful web tracking tool provided by Google to track the performance of the website.
Therefore, if you are a business owner, it is the right time to get started and experience a growth for the same.
Saturday, December 5, 2009
Product Extensions – Google AdWords Feature
Google has launched a new feature of AdWords, product extensions.
Product extensions will enhance and enrich your AdWords Ads with relevant information. The new feature allows you to use the existing Google Merchant Center account to highlight products directly in your search ads.
How It Works?
Whenever, the user types in the search query and if it happens to trigger your AdWords text ad; then text ad along with the products that are relevant to the searcher’s query, if any, from the Google Merchant Center account will be displayed.
Ad Format:
Below the AdWords text ad, the product extensions show the images, titles and prices in a plus box.
The advertiser will be charged the same cost-per-click (CPC), even when the user clicks the text ad or any of the offers in the product extensions plusbox. On the other hand, if the user just expands the plusbox without clicking, then the advertiser will not be charged.
Google has launched this new feature to improve the relevancy of the AdWords text ads.
This feature is more advantageous for companies looking forward to advertise specific, new products.
Images always catch the attention of the user, when it comes to the decision of purchase.
Therefore, this aspect of displaying specific and relevant products will enrich the text ads for better performance.
How to Get Started?
1. Log in to Google Merchant Center & add your Adwords customer ID to your account.
2. In the AdWords account, visit the campaign settings tab and check out for 'Ad extensions' heading and select "Use product images and information from my Google Merchant Center account”.
3. There is no requirement for any new campaigns or ad groups. Just update the keywords or change your text ads.
Product extensions are available to U.S. advertisers, but available in a limited beta outside the U.S.
Product extensions will enhance and enrich your AdWords Ads with relevant information. The new feature allows you to use the existing Google Merchant Center account to highlight products directly in your search ads.
How It Works?
Whenever, the user types in the search query and if it happens to trigger your AdWords text ad; then text ad along with the products that are relevant to the searcher’s query, if any, from the Google Merchant Center account will be displayed.
Ad Format:
Below the AdWords text ad, the product extensions show the images, titles and prices in a plus box.
The advertiser will be charged the same cost-per-click (CPC), even when the user clicks the text ad or any of the offers in the product extensions plusbox. On the other hand, if the user just expands the plusbox without clicking, then the advertiser will not be charged.
Google has launched this new feature to improve the relevancy of the AdWords text ads.
This feature is more advantageous for companies looking forward to advertise specific, new products.
Images always catch the attention of the user, when it comes to the decision of purchase.
Therefore, this aspect of displaying specific and relevant products will enrich the text ads for better performance.
How to Get Started?
1. Log in to Google Merchant Center & add your Adwords customer ID to your account.
2. In the AdWords account, visit the campaign settings tab and check out for 'Ad extensions' heading and select "Use product images and information from my Google Merchant Center account”.
3. There is no requirement for any new campaigns or ad groups. Just update the keywords or change your text ads.
Product extensions are available to U.S. advertisers, but available in a limited beta outside the U.S.
Friday, November 20, 2009
AdWords Editor
AdWords Editor is a free and flexible Google application that helps in managing the ad campaigns in the accounts. The advertisers need to download the account, update campaigns with powerful in-built editing tools, and then upload the changes to AdWords.
Check out the following features of AdWords Editor:
1. Work Offline: It enables advertisers to download the campaigns and work offline, then upload the changes, as and when required to Adwords.
2. Visibility: It allows the advertiser/user to view the account, campaigns, ad groups, ads and keywords at various levels with clarity.
3. Saves Time: It reduces the time in managing the campaigns in a dynamic way; by its various options like: bulk changes etc.
4. Bulk Changes: It allows bulk changes in bidding, adding keywords, etc.
5. Copy / Move: It provides various ways to copy / move keywords, ads and ad groups. Also, allows the user to copy / move, campaigns between accounts.
6. Navigation: It allows very quick and easy navigation through the account. The tree view at the top level makes it easier to view the account, campaign and ad groups, to edit for desirable changes.
7. Proposed Changes: It facilitates proposed changes to be shared with other AdWords Editor users, prior to posting the changes to account for feedback.
Users can access to AdWords Editor Version 7.6.1, now available for Windows and Mac.
The version 7.6.1 supports ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features.
For more details, can visit: http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html
An existing user of AdWords Editor will be asked for an automatic upgrade of the new version. The new users can download the same at: http://www.google.com/intl/en/adwordseditor/index.html
Check out the following features of AdWords Editor:
1. Work Offline: It enables advertisers to download the campaigns and work offline, then upload the changes, as and when required to Adwords.
2. Visibility: It allows the advertiser/user to view the account, campaigns, ad groups, ads and keywords at various levels with clarity.
3. Saves Time: It reduces the time in managing the campaigns in a dynamic way; by its various options like: bulk changes etc.
4. Bulk Changes: It allows bulk changes in bidding, adding keywords, etc.
5. Copy / Move: It provides various ways to copy / move keywords, ads and ad groups. Also, allows the user to copy / move, campaigns between accounts.
6. Navigation: It allows very quick and easy navigation through the account. The tree view at the top level makes it easier to view the account, campaign and ad groups, to edit for desirable changes.
7. Proposed Changes: It facilitates proposed changes to be shared with other AdWords Editor users, prior to posting the changes to account for feedback.
Users can access to AdWords Editor Version 7.6.1, now available for Windows and Mac.
The version 7.6.1 supports ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features.
For more details, can visit: http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html
An existing user of AdWords Editor will be asked for an automatic upgrade of the new version. The new users can download the same at: http://www.google.com/intl/en/adwordseditor/index.html
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