Text Ad in Microsoft adCenter, is an ad with 3 lines describing the business, product/service and URLs that are displayed of a particular company as well as that leads users to the company's landing page.
The above details can be seen in the following example:
Beautiful Flowers
Quality flowers delivered by hand., Trust Us, Fast UK Delivery.
www.flowers.com
In the above example,
a) The first line "Beautiful Flowers" is the "Title"
b) The second line is the ad text
c) The third line is the display URL. (The fourth line in the tool would be destination URL and this is used when the user clicks on the ad and will be led to the landing page.
Title:
The Title is the main caption that highlights the business of the company in short. The Title will have maximum 25 characters in it.
Ad Text:
The Ad Text will have 70 characters or less in it. This describes the business in terms of product's/service's features, offers etc.
Display URL:
The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less as in Google Adwords and Yahoo Search Marketing.
Destination URL:
The destination URL will lead the user to the landing page when once clicked on the ad. The maximum limit is 1022 characters or less.
Posted at : PPC Blog
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