Text Ad in Yahoo Search Marketing, is an ad with 3 lines describing the business, product/service and URL that is displayed of a particular company and destination URL that leads users to the company's landing page.
The following is an example of a Text Ad:
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Beautiful Flowers
Beautiful Same Day Flowers , Trust Us, Fast UK Delivery
www.xyz.com
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In the above example,
a) The first line is the "Title"
b) The second line is the short description (The long description will not be shown on the sponsor results, as only short description will be shown. If an ad does not have a short description, only the first 70 characters of the long description will be displayed.)
c) The third line is the display URL. (The fourth line would be destination URL and this URL is used when the user clicks on the ad the same will lead to the landing page.
Title:
The Title is the main caption that highlights the business of the company. The Title will have maximum 40 characters in it.
Short Description:
The short description will have 70 characters or less in it. . If an ad does not have a short description, only the first 70 characters of your long description will be displayed. This describes the business in terms of product's features, offers etc.
Display URL:
The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less.
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