Top PPC Search Engines

Pay Per Click Search Engines
The main Pay Per Click advertiser's are - Google AdWords, Yahoo! Search Marketing, and MSN AdCenter.

• Google AdWords - The biggest and best for volume, traffic quality and user interface. However the most expensive.
• Yahoo! Search Marketing - First GoTo.com, then Overture, now Yahoo! Search Marketing. Both high volume and quality with a few bargains still around.
• Microsoft adCenter - A newly emerging big player with lots of leverage, however the interface is still frustrating some users.
• LookSmart - LookSmart is an online advertising and technology company that provides relevant solutions for publishers, advertisers, and consumers.
• Enhance - A strong emerging PPC search engine with solid quality control.
• ePilot - The ePilot network provides affordable, quality, cost-per-click advertising solutions, exposing you to over 3 billion searches per month on over 300 search partner sites.
• Kanoodle - Kanoodle brings together a network of search sites to help you target the right audience.
• ABC Search - Solid targeting, decent traffic sources, and good customer service.
• SearchFeed - A leader in pay per click search engine advertising, Searchfeed.com helps online advertisers attract targeted leads while offering Web publishers a greater opportunity to monetize Internet traffic.
• 7Search - A smaller search engine with good quality traffic. Good interface. They claim better ROI than either Google or Yahoo! because of their high quality traffic sources.
• MIVA - One of the best, yet more underated PPC search engines.
• Enhance Interactive - Enhance Interactive, Inc. is a leading provider of pay-for-performance search engine marketing services, connecting thousands of merchants with millions of consumers via highly targeted pay-per-click advertising programs, including Paid Listings, Contextual Advertising, and Guaranteed Inclusion.
• Findology - Findology offers a wide range of customized products and services to drive publisher revenue and achieve advertiser goals.
• Ask.com - Ask.com's innovative search technologies deliver fast and relevant information for millions of people every day
• SearchFeed - Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.
• GoClick.com - Cheap traffic, with a growing and loyal following.
• BrainySearch.com - BrainySearch.com is a pay per click search engine that allows website owners to highly target their website traffic.
• BrainFox.com - BrainFox offers a dedicated support representative for each client account and sees to the needs of each client day after day.
• Search123 - One of the first PPC search engines. Cost effective with good support.

Note:

There are few different forms of advertising on the internet including Pay Per Click. They are as Cost Per Action (CPA), Cost Per Milli (CPM), Cost Per Thousand (CPT), Cost Per Impression (CPI).

Introduction to Pay Per Click

Pay Per Click (Cost Per Click)

Pay per click (PPC) is an Advertising technique where Advertisers pay when a user actually clicks on an Ad (which can be a TEXT Ad, an Image Ad, a Banner Ad etc..) to visit the Advertiser's website (the page which is commonly called as the LANDING PAGE) which usually consists of the Sign Up or Submission Form.

Advertisers bid on keywords a product or service. When a user types a keyword query matching the Advertiser's keyword list, or views a page with relevant content, the Advertiser's Ad may be shown. These Ads are called a "Sponsored link" or "sponsored Ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click Ads may also appear on content network websites. In this case, Ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide Ads that are relevant to the content of the page where they appear, and no search function is involved.

Actual cost-per-click (CPC) is the amount the user will actually pay for a click on advertiser's ad. The AdWords Discounter automatically gives the lowest possible price in order to maintain the ad's position. The actual CPC will be equal to or less than the CPC bid specified for ad group or keyword. There are a few more concepts as Average CPC & Maximum CPC, which are self explanotary.

PPC can be categorised into - SEARCH & CONTENT

In Search or Sponsored Match the listing is displayed on the search engine itself. Whereas Content Match features ads on publishers site, newsletters and emails.