How to Write Effective Google Text Ads

An Ad needs to be more effective, to show an impact on the user, to turn to a customer. Many advertisers in a particular industry compete with their best ads. So, for your ads to stand out among competitors, it needs to be unique, relevant and effective.

Text Ads can be made more effective by following tips:

• Google Guidelines: Ads at the first place need to comply with Google guidelines given for text ads.


• Relevancy: An Ad need to be more relevant to the keywords as well as the landing page.


• Precise Ad Messages: Messages and descriptions need to be precise, clear and to the point.


• User’s Perspective: The advertiser should think from the user’s perspective and write an Ad.


• Multiple Relevant Ads: Create many small adgroups and target them with each Ad specific to the particular adgroup.


• Title Matters: Make the title more precise and catchy.


• Call to Action: Use call to action terms in your Ad to capture the user’s attention to visit the landing page and make a sale.


• Includes Complete Message: The Ad need to include the right description of the business, product/service along with other offers and call to action terms.

Therefore, the next time you write an Ad, keep in mind the above tips to make it more effective.

Posted at: PPC Blog

Microsoft adCenter Text Ad

Text Ad in Microsoft adCenter, is an ad with 3 lines describing the business, product/service and URLs that are displayed of a particular company as well as that leads users to the company's landing page.

The above details can be seen in the following example:

Beautiful Flowers
Quality flowers delivered by hand., Trust Us, Fast UK Delivery.
www.flowers.com

In the above example,

a) The first line "Beautiful Flowers" is the "Title"
b) The second line is the ad text
c) The third line is the display URL. (The fourth line in the tool would be destination URL and this is used when the user clicks on the ad and will be led to the landing page.

Title:

The Title is the main caption that highlights the business of the company in short. The Title will have maximum 25 characters in it.

Ad Text:

The Ad Text will have 70 characters or less in it. This describes the business in terms of product's/service's features, offers etc.

Display URL:

The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less as in Google Adwords and Yahoo Search Marketing.

Destination URL:

The destination URL will lead the user to the landing page when once clicked on the ad. The maximum limit is 1022 characters or less.

Posted at : PPC Blog

Google Content Network Updates

Google has announced new enhancements on the Google content network that will provide advertisers and publishers more useful options to check the performance that in turns helps them to target the relevant group i.e. target audience.

The key enhancements that were announced will be available in the coming months on the Google content network:

• Frequency Capping: This feature will enable advertisers to have a control on the number of times a user sees an ad. This aspect enable the user to have a better experience on Google content network sites as they don't have see the same ad again and again.
  
• Reporting Frequency: It provides an insight into the number of people on average, are seeing these ads.
  
• Ads Quality Improvements: Improves the ad quality and in turn performance within the Google content network.
  
• View-Through Conversions: This feature enables advertisers to gain information on number of users visited their sites after seeing your ad. This helps advertisers determine the best places to advertise the ads so that the users can see more relevant ads.This functionality will be enabled by implementing a DoubleClick ad-serving cookie across the Google content network.
  

Posted at: PPC Blog

Yahoo Search Marketing Text Ad

Text Ad in Yahoo Search Marketing, is an ad with 3 lines describing the business, product/service and URL that is displayed of a particular company and destination URL that leads users to the company's landing page.

The following is an example of a Text Ad:

-------------------------------------------------------------

Beautiful Flowers
Beautiful Same Day Flowers , Trust Us, Fast UK Delivery
www.xyz.com

-------------------------------------------------------------

In the above example,

a) The first line is the "Title"
b) The second line is the short description (The long description will not be shown on the sponsor results, as only short description will be shown. If an ad does not have a short description, only the first 70 characters of the long description will be displayed.)
c) The third line is the display URL. (The fourth line would be destination URL and this URL is used when the user clicks on the ad the same will lead to the landing page.

Title:
The Title is the main caption that highlights the business of the company. The Title will have maximum 40 characters in it.

Short Description:
The short description will have 70 characters or less in it. . If an ad does not have a short description, only the first 70 characters of your long description will be displayed. This describes the business in terms of product's features, offers etc.

Display URL:
The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less.