DKI (Dynamic Keyword Insertion) is a feature of AdWords which allows you to dynamically use the keywords that users search for to be displayed as part of your advert. This can be useful for the following reasons:
1. Words in your ad copy that match keywords users type in are highlighted in bold, helping your ad stand out from the competition
2. Your adverts will appear more relevant to the user as they use the keyterms that triggered the advert, which will usually increase CTR.
3. You can use one adgroup to cover a range of slightly different but related keyterms, therefore maximising your ad relevance without having to type an advert for each keyword variation
Where can I use Dynamic Keyword Insertion?
You can use DKI anywhere in your adverts.. in the title, description line 1 or 2, display url and in your destination url (Usually for tracking purposes, be careful not to break your links with this method!) Ok, how do I use Dynamic Keyword Insertion then? You specify how you'd like the dynamic keywords displayed, and give a default phrase which will be displayed if your dynamic keywords cannot for whatever reason. The format is below:
{keyword:default text}
You can also use the following capitalization on the work 'keyword' to get different effects:
· keyword - no capitalization
· Keyword - First word is capitalized
· KeyWord - Every Word Is Capitalized
· KEYword - EVERY letter in first word is capitalized
· KEYWord - LIKE Above But With Each Word Capitalized
· KEYWORD - EVERY LETTER IS CAPITALIZED
Example
{KeyWord:Widgets}
Buy your {Keyword:Widgets} here
{KEYword:Widgets} with free delivery!
Keyterm in your adgroup: 'blue widgets'
Blue Widgets
Buy your Blue widgets here
BLUE widgets with free delivery!
Showing posts with label ppc campaigns. Show all posts
Showing posts with label ppc campaigns. Show all posts
Monday, June 30, 2008
Friday, June 27, 2008
Demographic Bidding - PPC
Demographic bidding
Ever wished to show your ads more often to a specific group like women aged 20-30?
Now it is possible, for advertisers to check the performance with certain demographic groups and then adjust bids accordingly through the new feature called "Demographic bidding" from AdWords.
Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network.
How it works?
Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)
There are two ways you can use demographic bidding:
- First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%.
- Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.
If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis.
Ever wished to show your ads more often to a specific group like women aged 20-30?
Now it is possible, for advertisers to check the performance with certain demographic groups and then adjust bids accordingly through the new feature called "Demographic bidding" from AdWords.
Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network.
How it works?
Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)
There are two ways you can use demographic bidding:
- First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%.
- Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.
If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis.
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