Features Of Google AdWords For 2008

The following are list of features that have been added to the AdWords by Google:

• Google Ad Planner: was introduced, a research and media planning tool that connects advertisers and publishers. Enter demographics and sites associated with your target audience, and the tool will give information about sites both on and off the Google content network, that your audience is likely to visit.

• Ads Quality Improvements: This feature includes the changes in Quality Score calculation and also improvements in determining the ads to be shown above the search results.

• AdWords Display Ad Builder: Google launched a tool for ads called AdWords display ad builder.

• Keyword Tool Updated: Keyword tool in AdWords has been updated with additional data related to the search volume.

• Google Insights for Search: This is another tool that is useful for your business announced to help get more edge.

• Search & Content Network statistics: Changes have been made to campaigns and ad groups summary pages that enables you to easily check and analyze search and content network statistics separately.

• Google & Search Partners: Separate metrics is now available to view the Google and search partners.

• Website Optimizer: New features have been added to the Website Optimizer like experiment pruning, A/B offline validation and more intuitive reporting.

• Keywords & Placements on Content Network: Usage of both keywords and placements on content network.

• Google Trends: Announced more advantages of using Google trends for checking and evaluating data regarding seasons, trends etc.

• Search-based Keyword Tool: Launched a tool, search-based keyword tool.

Negative Keywords In Pay Per Click Advertising

Negative keywords: are the terms used in keyword advertising to prevent ads from being shown when the search terms include these terms called negative keywords in it.

Example: If you’re advertising exclusively for selling new PCs and the negative keyword “Used” can be used to prevent ads from being shown when the search term includes the term “Used” in it.

laptop pcs - WOULD SHOW
used laptop pcs - WOULD NOT SHOW

Therefore, negative keywords can be included in campaigns and used as powerful tool to capture the required audience and to have an impact on eliminating unwanted impressions.