AdWords Editor is a free and flexible Google application that helps in managing the ad campaigns in the accounts. The advertisers need to download the account, update campaigns with powerful in-built editing tools, and then upload the changes to AdWords.
Check out the following features of AdWords Editor:
1. Work Offline: It enables advertisers to download the campaigns and work offline, then upload the changes, as and when required to Adwords.
2. Visibility: It allows the advertiser/user to view the account, campaigns, ad groups, ads and keywords at various levels with clarity.
3. Saves Time: It reduces the time in managing the campaigns in a dynamic way; by its various options like: bulk changes etc.
4. Bulk Changes: It allows bulk changes in bidding, adding keywords, etc.
5. Copy / Move: It provides various ways to copy / move keywords, ads and ad groups. Also, allows the user to copy / move, campaigns between accounts.
6. Navigation: It allows very quick and easy navigation through the account. The tree view at the top level makes it easier to view the account, campaign and ad groups, to edit for desirable changes.
7. Proposed Changes: It facilitates proposed changes to be shared with other AdWords Editor users, prior to posting the changes to account for feedback.
Users can access to AdWords Editor Version 7.6.1, now available for Windows and Mac.
The version 7.6.1 supports ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features.
For more details, can visit: http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html
An existing user of AdWords Editor will be asked for an automatic upgrade of the new version. The new users can download the same at: http://www.google.com/intl/en/adwordseditor/index.html
