Pay Per Click Categories

Pay Per Click consist of keyword PPC, product PPC and service PPC search engines. Many companies fall into more than one category. The method currently used by pay per click doesn’t create returns on the traffic that visits the site where the ad is placed. Instead, money is made when a user clicks onto the ad and ends up visiting the particular advertiser’s site.

Pay Per Click Keywords

Individuals who want to sell goods and services bid on keywords. These are basically words and phrases that can also contain numbers for product models. Advertisers try to ascertain exactly what words a user will type to search for particular products or merchandise. Advertiser links are ranked in order of the total amount that was bid for certain keywords or phrases. Keywords are sometimes called search terms and they are what makes pay per click advertising work as well as it does. Advertisers protect their keywords like classified secrets. Few companies even offer software or assist advertisers in creating successful keyword campaigns.

Search engines who are popular and have had much success with pay per click search engines that focus on keywords are Google AdWords, Ask, Baidu, Yahoo! Search Marketing and LookSmart.

Pay Per Click Products

Product search engines allow merchants to provide “feeds” of product databases. When a user searches for a particular product, links to various advertisers of the product will emerge. This offers added distinction to those advertisers who have paid more. It also allows the user to list by price. This way they can view the lowest price for a particular product and then click to purchase it. Search engines that do this are also referred to as price comparison search engines or product comparison search engines. Search engines that have proved successful in this endeavor are Shopping.com, NexTag and Shopzilla.

Pay Per Click Services

The pay per click service search engines work in much the same way as pay per click products. When a user is looking for a service that will offer links to an advertiser for a certain service, links will appear. Higher standing will be awarded to those advertisers who have paid more. This method lets users arrange the results by other categories than just price.

Top PPC Search Engines

Pay Per Click Search Engines
The main Pay Per Click advertiser's are - Google AdWords, Yahoo! Search Marketing, and MSN AdCenter.

• Google AdWords - The biggest and best for volume, traffic quality and user interface. However the most expensive.
• Yahoo! Search Marketing - First GoTo.com, then Overture, now Yahoo! Search Marketing. Both high volume and quality with a few bargains still around.
• Microsoft adCenter - A newly emerging big player with lots of leverage, however the interface is still frustrating some users.
• LookSmart - LookSmart is an online advertising and technology company that provides relevant solutions for publishers, advertisers, and consumers.
• Enhance - A strong emerging PPC search engine with solid quality control.
• ePilot - The ePilot network provides affordable, quality, cost-per-click advertising solutions, exposing you to over 3 billion searches per month on over 300 search partner sites.
• Kanoodle - Kanoodle brings together a network of search sites to help you target the right audience.
• ABC Search - Solid targeting, decent traffic sources, and good customer service.
• SearchFeed - A leader in pay per click search engine advertising, Searchfeed.com helps online advertisers attract targeted leads while offering Web publishers a greater opportunity to monetize Internet traffic.
• 7Search - A smaller search engine with good quality traffic. Good interface. They claim better ROI than either Google or Yahoo! because of their high quality traffic sources.
• MIVA - One of the best, yet more underated PPC search engines.
• Enhance Interactive - Enhance Interactive, Inc. is a leading provider of pay-for-performance search engine marketing services, connecting thousands of merchants with millions of consumers via highly targeted pay-per-click advertising programs, including Paid Listings, Contextual Advertising, and Guaranteed Inclusion.
• Findology - Findology offers a wide range of customized products and services to drive publisher revenue and achieve advertiser goals.
• Ask.com - Ask.com's innovative search technologies deliver fast and relevant information for millions of people every day
• SearchFeed - Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.
• GoClick.com - Cheap traffic, with a growing and loyal following.
• BrainySearch.com - BrainySearch.com is a pay per click search engine that allows website owners to highly target their website traffic.
• BrainFox.com - BrainFox offers a dedicated support representative for each client account and sees to the needs of each client day after day.
• Search123 - One of the first PPC search engines. Cost effective with good support.

Note:

There are few different forms of advertising on the internet including Pay Per Click. They are as Cost Per Action (CPA), Cost Per Milli (CPM), Cost Per Thousand (CPT), Cost Per Impression (CPI).

Introduction to Pay Per Click

Pay Per Click (Cost Per Click)

Pay per click (PPC) is an Advertising technique where Advertisers pay when a user actually clicks on an Ad (which can be a TEXT Ad, an Image Ad, a Banner Ad etc..) to visit the Advertiser's website (the page which is commonly called as the LANDING PAGE) which usually consists of the Sign Up or Submission Form.

Advertisers bid on keywords a product or service. When a user types a keyword query matching the Advertiser's keyword list, or views a page with relevant content, the Advertiser's Ad may be shown. These Ads are called a "Sponsored link" or "sponsored Ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click Ads may also appear on content network websites. In this case, Ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide Ads that are relevant to the content of the page where they appear, and no search function is involved.

Actual cost-per-click (CPC) is the amount the user will actually pay for a click on advertiser's ad. The AdWords Discounter automatically gives the lowest possible price in order to maintain the ad's position. The actual CPC will be equal to or less than the CPC bid specified for ad group or keyword. There are a few more concepts as Average CPC & Maximum CPC, which are self explanotary.

PPC can be categorised into - SEARCH & CONTENT

In Search or Sponsored Match the listing is displayed on the search engine itself. Whereas Content Match features ads on publishers site, newsletters and emails.