The new DoubleClick Ad Exchange has been announced by Google, which is a real-time marketplace to sell and buy display advertising space.
The sellers in this Ad Exchange are large publishers, whereas, the buyers are ad networks and agency-run networks with their own technologies for ad serving and optimization. This would be a great opportunity for advertisers to advertise.
This would be more than an excitement for all the AdWords advertisers, as these Ad Exchange sites are now available to advertise as part of the Google content network in the AdWords accounts. These sites are made available in the AdWords accounts only when the Ad Exchange publishers choose to allow AdWords advertisers to compete for their inventory, and as long as the same inventory meets all AdSense policy requirements.
In addition, to the hundreds and thousands of placements that your ad can run in the Google content network, they will now as well, run on the high-quality placements on the Ad Exchange sites.
The advertisers’ ad’s placements will appear and function like any other placement in the content network. Same features can be observed as follows:
1. Appearance of the placements
2. Placement Performance Report to check the performance etc.
All the features still remain the same like: AdWords targeting, bidding, formats, reporting, and controls for the content network, only that high-quality sites are added to access for the advertisers.
Along with the above all the requirements need to be taken care in the Google content network.
If you haven’t used content network yet, then its time for you to venture and get more out of the Google AdWords for better performance and benefits.
For more information, for new DoubleClick Ad Exchange, you can learn from AdWords Help Center.
