Google launched the following new additional features to help advertisers to get better insight in search and target the right set of audience.
Data sources - New: Google added more data from Google News, Product search and Image sites, so that the advertisers/retailers can see for the data being searched by the target audience across the world. For example: retailers can stock more of those products that are in demand.
Category suggestions - Search: At times, advertisers wonder as to which category the term can also be listed in. Google is now providing suggestions related to the different categories the term can be listed in. For example: for the term “Media” the Insights for Search will display the related categories i.e. Entertainment and Travels.
Metros - U.S.: This feature helps the advertisers to drill down to specific geographic regions, or metros, to see the varying interests at different levels.
