Cost Details
It is a good news for new users and webmasters that Google Analytics is free!
Google is offering this web analytics tool for no charge.
The free version is limited to only 5 million pageviews, month.
The users with active Google AdWords Account, however, will have an added advantage of tracking unlimited pageview.
It allows any webmaster to track conversion data for their website. It also enables the webmasters to track the flow of data and analyze the same to improve the performance of the webmaster.
Also, it is a great solution that makes the webmaster aware of the changes for customer retention.
Google Analytics & AdWords:
Google Analytics is completely integrated into the AdWords Account and campaign, making it convenient to track your AdWords ROI.
This integration is more easy and effective, as it saves the time and effort of the webmasters.
Analytics would be one tab among other tabs in Google AdWords Account.
This facilitates the user to shuffle between tabs for checking and analyzing the data for a better performance.
Tuesday, December 29, 2009
Wednesday, December 9, 2009
Google Analytics
Google Analytics
Google Analytics is a free traffic stats program provided by Google to track detailed stats about the visitors who visits the website.
How to get started?
To start using Analytics, you need to sign in with your Google account.
If you do not have an Analytics account, then sign up for one now.
Google Analytics account can be created in two ways as mentioned below:
• Creating a Google Analytics account at: http://www.google.com/analytics
• Creating an analytics account within the Google AdWords account.
How it works?
The tracking code (code snippet) found in the analytics account need to be copied and pasted in the bottom of the content before the body tag is closed of the web pages you desire to track on the website.
Once the code is added to the website, it will start tracking the following statistics:
1. The number of people visiting the website.
2. Visitors exploring the site
3. The duration of the visitor, visiting the page/ pages etc.
It is a powerful web tracking tool provided by Google to track the performance of the website.
Therefore, if you are a business owner, it is the right time to get started and experience a growth for the same.
Google Analytics is a free traffic stats program provided by Google to track detailed stats about the visitors who visits the website.
How to get started?
To start using Analytics, you need to sign in with your Google account.
If you do not have an Analytics account, then sign up for one now.
Google Analytics account can be created in two ways as mentioned below:
• Creating a Google Analytics account at: http://www.google.com/analytics
• Creating an analytics account within the Google AdWords account.
How it works?
The tracking code (code snippet) found in the analytics account need to be copied and pasted in the bottom of the content before the body tag is closed of the web pages you desire to track on the website.
Once the code is added to the website, it will start tracking the following statistics:
1. The number of people visiting the website.
2. Visitors exploring the site
3. The duration of the visitor, visiting the page/ pages etc.
It is a powerful web tracking tool provided by Google to track the performance of the website.
Therefore, if you are a business owner, it is the right time to get started and experience a growth for the same.
Saturday, December 5, 2009
Product Extensions – Google AdWords Feature
Google has launched a new feature of AdWords, product extensions.
Product extensions will enhance and enrich your AdWords Ads with relevant information. The new feature allows you to use the existing Google Merchant Center account to highlight products directly in your search ads.
How It Works?
Whenever, the user types in the search query and if it happens to trigger your AdWords text ad; then text ad along with the products that are relevant to the searcher’s query, if any, from the Google Merchant Center account will be displayed.
Ad Format:
Below the AdWords text ad, the product extensions show the images, titles and prices in a plus box.
The advertiser will be charged the same cost-per-click (CPC), even when the user clicks the text ad or any of the offers in the product extensions plusbox. On the other hand, if the user just expands the plusbox without clicking, then the advertiser will not be charged.
Google has launched this new feature to improve the relevancy of the AdWords text ads.
This feature is more advantageous for companies looking forward to advertise specific, new products.
Images always catch the attention of the user, when it comes to the decision of purchase.
Therefore, this aspect of displaying specific and relevant products will enrich the text ads for better performance.
How to Get Started?
1. Log in to Google Merchant Center & add your Adwords customer ID to your account.
2. In the AdWords account, visit the campaign settings tab and check out for 'Ad extensions' heading and select "Use product images and information from my Google Merchant Center account”.
3. There is no requirement for any new campaigns or ad groups. Just update the keywords or change your text ads.
Product extensions are available to U.S. advertisers, but available in a limited beta outside the U.S.
Product extensions will enhance and enrich your AdWords Ads with relevant information. The new feature allows you to use the existing Google Merchant Center account to highlight products directly in your search ads.
How It Works?
Whenever, the user types in the search query and if it happens to trigger your AdWords text ad; then text ad along with the products that are relevant to the searcher’s query, if any, from the Google Merchant Center account will be displayed.
Ad Format:
Below the AdWords text ad, the product extensions show the images, titles and prices in a plus box.
The advertiser will be charged the same cost-per-click (CPC), even when the user clicks the text ad or any of the offers in the product extensions plusbox. On the other hand, if the user just expands the plusbox without clicking, then the advertiser will not be charged.
Google has launched this new feature to improve the relevancy of the AdWords text ads.
This feature is more advantageous for companies looking forward to advertise specific, new products.
Images always catch the attention of the user, when it comes to the decision of purchase.
Therefore, this aspect of displaying specific and relevant products will enrich the text ads for better performance.
How to Get Started?
1. Log in to Google Merchant Center & add your Adwords customer ID to your account.
2. In the AdWords account, visit the campaign settings tab and check out for 'Ad extensions' heading and select "Use product images and information from my Google Merchant Center account”.
3. There is no requirement for any new campaigns or ad groups. Just update the keywords or change your text ads.
Product extensions are available to U.S. advertisers, but available in a limited beta outside the U.S.
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