Benefits Of Landing Pages

A landing page is a specific page, other than the index page, where the visitor or user lands after clicking your ad. The benefits of landing pages are as follows:

• Landing page gets the visitor to a particular page that consists of a specific product or service, instead of getting a visitor to visit the entire website with tons of information.

• Visiting this page would be the next step to take an action.

• It gives only the required information to the visitor to make the right choice of purchasing the product/service.

• If the landing page is rightly tailored then the battle is already half won.

• This page holds importance and priority as other components: keywords, ads etc. Other components can get a visitor to the site, but the task will be accomplished only when the visitor completes an action on the site.

Impression Share Report To Increase Traffic

Google is updating the “Reports” Section with new reports to use the data for optimizing the accounts. Impression Share Report is one such report, used to increase traffic to the site. Impression share is the percentage of impressions that your ad receives out of the total available impressions in the market you're targeting.

Advertisers can now make informed decisions and also can get answers to certain questions like:

a) Can I expand in my targeted market?
b) Are low impressions due to the ad rank?
c) Are low impressions due to the budget?
d) What’s impression share for specific campaigns in the account?

Impression Share data will enable you to understand the areas where you're missing out on potential traffic. This data, understanding and implementation will further lead to improved ads' impression share.

Therefore, this particular report will help advertisers to analyze and make decisions to increase traffic.

Landing Page

Landing Page is an active customized web page or a web page from the website itself, where customers will 'land' after clicking your ad. In Pay Per Click accounts, the web address for this page is often mentioned as a 'Destination URL' or 'click-through URL'.

A successful sale or purchase happens only when landing pages are consistent with your ads and keywords.

The Landing Page includes the following:

• The main content that focuses on a particular product or service.

• The offers provided by the company.

• The features of the particular product or service.

• The form that need to be filled or any other formality required to make a sale.

Thus, It plays a vital role in online advertising through Pay Per Click in converting the users into potential customers.

Google Partnership with Bloomberg TV

Google has announced the partnership with Bloomberg TV on Thursday. According to the statement made by the director of Google TV ads, Mike Steib, Google is pleased to be partnering with Bloomberg Television to continue to make TV advertising more relevant and measurable.

Bloomberg TV is a 24-hour news channel in business and financial areas, reaching over 54 million households in the US. Advertisers can now target Bloomberg TV through the DISH Network inventory that is available on the Google TV Ads platform.

Partnering with Bloomberg TV will enable advertisers to reach all Bloomberg TV viewers in the US.