Google is updating the “Reports” Section with new reports to use the data for optimizing the accounts. Impression Share Report is one such report, used to increase traffic to the site. Impression share is the percentage of impressions that your ad receives out of the total available impressions in the market you're targeting.
Advertisers can now make informed decisions and also can get answers to certain questions like:
a) Can I expand in my targeted market?
b) Are low impressions due to the ad rank?
c) Are low impressions due to the budget?
d) What’s impression share for specific campaigns in the account?
Impression Share data will enable you to understand the areas where you're missing out on potential traffic. This data, understanding and implementation will further lead to improved ads' impression share.
Therefore, this particular report will help advertisers to analyze and make decisions to increase traffic.
Advertisers can now make informed decisions and also can get answers to certain questions like:
a) Can I expand in my targeted market?
b) Are low impressions due to the ad rank?
c) Are low impressions due to the budget?
d) What’s impression share for specific campaigns in the account?
Impression Share data will enable you to understand the areas where you're missing out on potential traffic. This data, understanding and implementation will further lead to improved ads' impression share.
Therefore, this particular report will help advertisers to analyze and make decisions to increase traffic.
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