Pay Per Click Advertising enables advertisers to advertise on search engines, such as Google, Yahoo, etc. There are different pay per click advertising tools i.e Google Adwords, Yahoo Search Marketing, etc. The more you bid, the higher your ad will appear in search engines results. The major factor that affects the ad placement in Google Adwords is "Quality Score".
Definition Of Quality Score:
A score or number given by search engines that is calculated by measuring ad's Click Through Rate (CTR), Max Cost Per Click (CPC), Ad Text relevancy and Landing Page and other factors related to quality of site and more.
Click Through Rate (CTR) - This is the number of clicks divided by the number of impressions.
Max Cost Per Click (CPC) - The maximum bid placed on any particular keyword.
Ad Text - The relevancy of the ad text in relation to the keyword phrase that is typed by the user into the search engine.
Landing Page - The relevancy of the content on the landing page in connection to the keyword phrase typed and ad text clicked that leads to the landing page.
The higher the quality score, the better the ad position. This in turn leads to better visibility on the search engine.
Showing posts with label cpc. Show all posts
Showing posts with label cpc. Show all posts
Monday, July 21, 2008
Sunday, June 29, 2008
Display URL Policy
An update to our display URL policy, which took effect from April 1st. Please take a few minutes to read the following information to determine whether you will be affected by this change.
This policy will be strictly enforced regardless of past approvals and will apply to all advertisers.In line with the existing policy, ad's display URL need to match its destination URL (the URL of your landing page).
For example, if the destination URL is http://www.google.com/, your display URL must also be http://www.google.com/. Therefore, the following display URLs would not be acceptable for an ad:" http://www.google.co.uk/ - URL leads to a different site" http://www.gogle.com/ - Redirects to http://www.google.com/ it is still not acceptable " http://www.gooogle.com/ - URL leads to a page showing content identical to http://www.google.com/Tracking URLsMany advertisers utilize tracking URLs within the destination field of their ads. Therefore, these URLs would be accepted only when the landing page URL matches with that of display URL.
For example:
The following be acceptable:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
Landing page URL: http://www.google.com/
The following would not be acceptable:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
Landing page URL: http://www.trackingurl.com/
Are sub-domains still acceptable? Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.
For example, display URLs such as the following: sub.google.comgoogle.com/extratextwww.google.com/extratext
would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:http://sub.google.com/miscellaneous
Therefore, the above minor changes if required can help advertisers for an effective performance of accounts.
This policy will be strictly enforced regardless of past approvals and will apply to all advertisers.In line with the existing policy, ad's display URL need to match its destination URL (the URL of your landing page).
For example, if the destination URL is http://www.google.com/, your display URL must also be http://www.google.com/. Therefore, the following display URLs would not be acceptable for an ad:" http://www.google.co.uk/ - URL leads to a different site" http://www.gogle.com/ - Redirects to http://www.google.com/ it is still not acceptable " http://www.gooogle.com/ - URL leads to a page showing content identical to http://www.google.com/Tracking URLsMany advertisers utilize tracking URLs within the destination field of their ads. Therefore, these URLs would be accepted only when the landing page URL matches with that of display URL.
For example:
The following be acceptable:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
Landing page URL: http://www.google.com/
The following would not be acceptable:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
Landing page URL: http://www.trackingurl.com/
Are sub-domains still acceptable? Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.
For example, display URLs such as the following: sub.google.comgoogle.com/extratextwww.google.com/extratext
would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:http://sub.google.com/miscellaneous
Therefore, the above minor changes if required can help advertisers for an effective performance of accounts.
Friday, June 27, 2008
Demographic Bidding - PPC
Demographic bidding
Ever wished to show your ads more often to a specific group like women aged 20-30?
Now it is possible, for advertisers to check the performance with certain demographic groups and then adjust bids accordingly through the new feature called "Demographic bidding" from AdWords.
Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network.
How it works?
Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)
There are two ways you can use demographic bidding:
- First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%.
- Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.
If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis.
Ever wished to show your ads more often to a specific group like women aged 20-30?
Now it is possible, for advertisers to check the performance with certain demographic groups and then adjust bids accordingly through the new feature called "Demographic bidding" from AdWords.
Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network.
How it works?
Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)
There are two ways you can use demographic bidding:
- First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%.
- Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.
If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis.
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