Display URL Policy

An update to our display URL policy, which took effect from April 1st. Please take a few minutes to read the following information to determine whether you will be affected by this change.

This policy will be strictly enforced regardless of past approvals and will apply to all advertisers.In line with the existing policy, ad's display URL need to match its destination URL (the URL of your landing page).

For example, if the destination URL is http://www.google.com/, your display URL must also be http://www.google.com/. Therefore, the following display URLs would not be acceptable for an ad:" http://www.google.co.uk/ - URL leads to a different site" http://www.gogle.com/ - Redirects to http://www.google.com/ it is still not acceptable " http://www.gooogle.com/ - URL leads to a page showing content identical to http://www.google.com/Tracking URLsMany advertisers utilize tracking URLs within the destination field of their ads. Therefore, these URLs would be accepted only when the landing page URL matches with that of display URL.

For example:
The following be acceptable:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
Landing page URL: http://www.google.com/

The following would not be acceptable:
Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
Landing page URL: http://www.trackingurl.com/

Are sub-domains still acceptable? Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.

For example, display URLs such as the following: sub.google.comgoogle.com/extratextwww.google.com/extratext
would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:http://sub.google.com/miscellaneous

Therefore, the above minor changes if required can help advertisers for an effective performance of accounts.