Landing Page is an active customized web page or a web page from the website itself, where customers will 'land' after clicking your ad. In Pay Per Click accounts, the web address for this page is often mentioned as a 'Destination URL' or 'click-through URL'.
A successful sale or purchase happens only when landing pages are consistent with your ads and keywords.
The Landing Page includes the following:
• The main content that focuses on a particular product or service.
• The offers provided by the company.
• The features of the particular product or service.
• The form that need to be filled or any other formality required to make a sale.
Thus, It plays a vital role in online advertising through Pay Per Click in converting the users into potential customers.
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