A landing page is a specific page, other than the index page, where the visitor or user lands after clicking your ad. The benefits of landing pages are as follows:
• Landing page gets the visitor to a particular page that consists of a specific product or service, instead of getting a visitor to visit the entire website with tons of information.
• Visiting this page would be the next step to take an action.
• It gives only the required information to the visitor to make the right choice of purchasing the product/service.
• If the landing page is rightly tailored then the battle is already half won.
• This page holds importance and priority as other components: keywords, ads etc. Other components can get a visitor to the site, but the task will be accomplished only when the visitor completes an action on the site.
• Landing page gets the visitor to a particular page that consists of a specific product or service, instead of getting a visitor to visit the entire website with tons of information.
• Visiting this page would be the next step to take an action.
• It gives only the required information to the visitor to make the right choice of purchasing the product/service.
• If the landing page is rightly tailored then the battle is already half won.
• This page holds importance and priority as other components: keywords, ads etc. Other components can get a visitor to the site, but the task will be accomplished only when the visitor completes an action on the site.
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