The following are list of features that have been added to the AdWords by Google:
• Google Ad Planner: was introduced, a research and media planning tool that connects advertisers and publishers. Enter demographics and sites associated with your target audience, and the tool will give information about sites both on and off the Google content network, that your audience is likely to visit.
• Ads Quality Improvements: This feature includes the changes in Quality Score calculation and also improvements in determining the ads to be shown above the search results.
• AdWords Display Ad Builder: Google launched a tool for ads called AdWords display ad builder.
• Keyword Tool Updated: Keyword tool in AdWords has been updated with additional data related to the search volume.
• Google Insights for Search: This is another tool that is useful for your business announced to help get more edge.
• Search & Content Network statistics: Changes have been made to campaigns and ad groups summary pages that enables you to easily check and analyze search and content network statistics separately.
• Google & Search Partners: Separate metrics is now available to view the Google and search partners.
• Website Optimizer: New features have been added to the Website Optimizer like experiment pruning, A/B offline validation and more intuitive reporting.
• Keywords & Placements on Content Network: Usage of both keywords and placements on content network.
• Google Trends: Announced more advantages of using Google trends for checking and evaluating data regarding seasons, trends etc.
• Search-based Keyword Tool: Launched a tool, search-based keyword tool.
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