Google AdWords has made changes to its editorial policies. It will now allow the alcohol manufacturers to advertise their products in the U.S. through AdWords. As, this was not permitted until now.
Beer manufacturers will now be allowed to directly advertise for their products.
However, on the other hand the hard alcohol and liqueur can be marketed to people who are looking out for alcohol related information. The advertisers can suggest ideas for cocktails during the holiday season and the calorie content of these drinks and other aspects relevant to the drinks. In other words, search advertising will now be allowed for these advertisers as well.
For any further information, advertisers may visit AdWords’ Advertising Policies Page.
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