A new traffic model for Google Ad Planner is now made available by Google to all advertisers. If you want to update and know more site information to plan your display advertising campaigns; also understand audiences on the web, Google Ad Planner can be of great help to you.
The purpose behind providing such a traffic model is to provide the advertisers with more site information and accurate traffic details.
Most often advertisers end up in getting confused in tracking the unique visitors to the site. As many of them choose web server logs and web analytics tools such as Google Analytics, to get the realistic number (Unique visitors) and often realize the difference in numbers.
To address the ways of measuring the site traffic, Google has come up with the following:
• Unique Visitors (cookies): Added the feature, new cookie-based metric to compare metrics and is similar to Google Analytics unique visitor metrics.
• Unique Visitors (users): Changed Unique Visitors to Unique Visitors (users), to get the estimates of real world users.
• The above mentioned metrics, are placed on a site’s profile page to get the accurate data for media planning.
Now, few more country demographics for Australia, Brazil, Japan, and Switzerland are added that makes demographics total to ten countries. Also added, new demographics category, Children in Household to enhance the research.
Page view estimates will now be noticed to be more accurate and consistent with web server measurements.
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