Google Network: It is a network with large groups of sites and other products like: blogs and email programs etc. These above mentioned categories in Google network, partner with Google to display AdWords ads and advertisers have a choice to advertise their ads both on Google and Google Network without any extra cost.
There are 2 components in Google Network: 1) The search network 2) The content network.
The Search Network:
Ads are targeted depending on the users search terms. For example, if the user searches for 'used PCs' on Google, then all the related ads will be displayed, next to the search results.
The Content Network:
Ads are targeted depending on the content themes instead of search terms/keywords. Therefore, the users can also specify particular websites.
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