Negative keywords: are the terms used to prevent the ad from being shown for search terms that are not relevant to what you are advertising.
Example: if you are a service provider and are not providing free services then “free” would become the Negative Keyword.
These keywords help the advertisers to advertise their ads to the appropriate set of audience.
The most important aspect in the usage of these keywords are:
• Eliminate unwanted visitors to the website.
• Drive quality traffic to the website.
• Improving the quality and performance of the account.
• and much more.
Hence, Negative keywords can play an important role in targeting the right audience and in turn improving the numbers in terms sales/purchases.
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