Search-based Keyword Tool

Search-based Keyword Tool: New, free tool offered by Google to enhance the dimensions in keyword research.

The following is the process in which the tool works:

Process:
1. It looks at the content of your website and will check this across and matches it against Google search queries i.e. search terms entered by users in Google.
2. Once this process is done, it provides you with a list of relevant and searched keywords.
3. The list of suggestions is then filtered that eliminates keywords already existing in the account.
4. Finally, results in, set of keywords that are completely new and unique.

Getting started with the tool:
1. Go to http://www.google.com/sktool, then
2. Sign-in to your AdWords account, (will take you to a window with options).
3. Enter the URL of your website, (it is a required field).
4. Check out the keywords by Clicking 'Find Keywords'.

The tool lists the following fields:
1. Monthly searches
2. Competition
3. Sugg. Bid
4. Ad/Search share for the term.
5. The page on your website the term is most related to.