The following changes will be implemented, beginning the week of February 24, regarding multiple display URL domains in a single ad group. These changes are with respect to AdWords policy.
Multiple display URL domains will not be allowed in a single ad group. On the other hand, all display URL domains need to have the same top-level domain. These changes to the policy is applicable to all advertisers along with those ones with exceptions in the past.
Example 1: The display URLs in a single ad group that will comply with the change in the policy:
• www.abc.com
• www.mobiles.abc.com
• www.abc.com/mobiles/resources/
• www.abc.com/index.html
Example 2: The display URLs in a single ad group that will not comply with the change in the policy:
• www.abc.com
• www.abc.mobiles.com
The advertisers can use separate ad groups for each domain for convenience.
The ad’s display URL needs to match with the destination URL i.e. landing page URL.
I guess, the above mentioned information would help all advertisers to cross check to see whether their AdWords accounts will be affected by these changes.
No comments:
Post a Comment