YSM – Negative Keywords

YSM (Yahoo Search Marketing) – uses Excluded keywords, often known as Negative keywords in Pay Per Click Management. Excluded words feature provides the advertisers to block unwanted traffic.

Usage Relevant to Matches:
An advertiser can use this feature to keep away unwanted traffic by not allowing the ads to show up when the search query includes these word/words.

Excluded Words in the Account:

1) Account Level: Adding at the account level includes the following steps:

• Go to Administration tab.

• Click on “Tactic Settings”.

• On the “Account Tactic Settings” page the “Excluded Words” feature is displayed.

• Enter one word/phrase per line without commas or semicolons after each keyword.

• Click “Save Changes”.

2) Ad Group Level: Adding at the Ad Group level includes the following steps:

• Go to “Ad Group Settings” page.

• Click on “Tactic Settings”.

• On the “Ad Group Tactic Settings” page the “Excluded Words” feature is displayed.

• Click on “show”, to display space to enter these words also showing
the terms at the account level.

• Now, enter one word/phrase per line without commas
or semicolons after each keyword.

• Click “Save Changes”.

Thus, the terms can be used to get quality traffic and improve the performance of the account.