Negative keywords: are the terms used in keyword advertising to prevent ads from being shown when the search terms include these terms called negative keywords in it.
Example: If you’re advertising exclusively for selling new PCs and the negative keyword “Used” can be used to prevent ads from being shown when the search term includes the term “Used” in it.
laptop pcs - WOULD SHOW
used laptop pcs - WOULD NOT SHOW
Therefore, negative keywords can be included in campaigns and used as powerful tool to capture the required audience and to have an impact on eliminating unwanted impressions.
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