How to Write Effective Google Text Ads

An Ad needs to be more effective, to show an impact on the user, to turn to a customer. Many advertisers in a particular industry compete with their best ads. So, for your ads to stand out among competitors, it needs to be unique, relevant and effective.

Text Ads can be made more effective by following tips:

• Google Guidelines: Ads at the first place need to comply with Google guidelines given for text ads.


• Relevancy: An Ad need to be more relevant to the keywords as well as the landing page.


• Precise Ad Messages: Messages and descriptions need to be precise, clear and to the point.


• User’s Perspective: The advertiser should think from the user’s perspective and write an Ad.


• Multiple Relevant Ads: Create many small adgroups and target them with each Ad specific to the particular adgroup.


• Title Matters: Make the title more precise and catchy.


• Call to Action: Use call to action terms in your Ad to capture the user’s attention to visit the landing page and make a sale.


• Includes Complete Message: The Ad need to include the right description of the business, product/service along with other offers and call to action terms.

Therefore, the next time you write an Ad, keep in mind the above tips to make it more effective.

Posted at: PPC Blog