- A more accurate Quality Score: Google is replacing static per-keyword Quality Scores with a mechanism that will evaluate an ad's quality each time it matches a search query. This system of AdWords will help Google to determine whether an ad should be displayed or not based on accuracy, specificity and up-to-date performance information. This will result in showing more relevant ads more than less relevant ones. Therefore, the user can view more relevant ads and the advertiser can receive more leads.
- Keywords will now no longer be marked as 'inactive for search': This system will now no longer mark your keywords as 'inactive for search'. All keywords in accounts will now have the chance to show ads on both Google web search and search network. However, at the same time, the previously marked keywords are not likely to drive good traffic as the new system of per query quality score along with bid may not be good enough to drive high traffic.
- 'Minimum bid' will be replaced by 'First page bid': Due to the new system, related to quality score, minimum bid will no longer be shown, instead, First page bid will be shown. As first page bid is an estimate of bid that would take your ad to the first page on search results on Google web search. This bid has replaced minimum bid as the minimum bid, could hardly help the advertiser to get the placement that was always desired.
In short, Google will determine eligibility of a keyword to trigger an ad dynamically, based on factors such as location, the specific query, and other relevance factors, instead, of one static quality score and minimum bid.
Posted at: PPC Blog
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