Geographic Performance Report

Google AdWords has now added new report to other existing reports like: Ad Group Performance, Account Performance etc in the report centre. This report will help you to understand the geographic distribution of your impressions, clicks, and conversions down to the ad group level.

“Geographic Performance report” provides data to the advertisers from where clicks are coming from. Advertisers can analyze the locations to be targeted that received more clicks etc. Once the data is on hand, advertisers can use location targeting with any campaign to only show ads to users in certain geographic locations.

The report includes the following columns:

• Country/Territory
• Region
• Metro
• Town/City

Therefore, this report can be a great asset for advertisers to target the right locations for potential audience.