Search & Content Network statistics

Search and content network performance always differed from the past. Terms like clickthrough and conversion rates are not always compared between the content and search network, since the approach used to browse content by users have always been different from those searching for a particular information.

The approach used to analyse search network statistics may not be the same as content network statistics. Also, optimization strategies used for search network are different, most of the times from content network.

In order to make the optimization process easy, for better clarity and improved performance, Google made a small change to the campaign and ad group summary pages to give better clarity in evaluating search and content network statistics separately.

The Statistics drop down menu on to the top right corner, will allow the advertiser to select the options provided to check the statistics according to the requirement. The options are as follows:

• All(Search+Content)
• Search
• Content
• Summary