Google is venturing into television advertising and it announced a strategic partnership with NBC Universal.
This partnership will allow Google to sell ads across all days and times on selected cable networks of NBCU. Google advertisers will be allowed to place their ads on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth and Chiller starting in early 2009. Once, this initial phase will hit success then the partnership would be extended to other areas of NBC Universal properties.
Google is all set to help small companies too that are already using online advertising tools and advertising with Google and have not yet tried television ads. Google advertisers are predicted to get greater returns on the dollars spent and NBC Universal will be making good earning of about $6 billion a year through the allotted slots for Google advertisements on NBC networks.
This partnership will allow advertisers to buy advertising time through Google on prime channels like Sci Fi which has a reach of 1.4 million viewers. Other advertisers with lesser budget can buy advertising time in other cable channels that are less popular.
Impact of Google TV ads on online advertising:
The affect of Google TV ads on online advertising cannot be predicted as of now.
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