New Adwords Interface – Free Keyboard Shortcuts Stickers

Most of the advertisers, caught up with managing and maintaining more clients and adding more of them, would find it difficult to go about with the work.

Google has always added new enhancements and features to the AdWords accounts, to make the work more effective.

The primary objective and goal of the new AdWords interface is to help and manage the accounts both efficiently and effectively. Therefore, Google is offering free keyboard shortcuts, just like in Gmail. One needn’t use the mouse and instead, make the best usage of the shortcuts. In the new AdWords interface, advertisers have access to a number of keyboard shortcuts at the fingertips:

Take a look at the following:

1)Global Navigation

g then o - Leads to All Online Campaigns

g then c - Leads to Campaigns tab

g then r - Leads to Ad groups tab

g then k - Leads to Keywords tab

g then n - Leads to Networks tab

g then a - Leads to Ads tab

g then s - Leads to Settings tab

2)Table Navigation & Actions

j / k - Leads to next/previous row in the primary data table

x - Used to select the current row (For multiple rows, use Shift + x)

e - To Edit

p - To Pause

n - To Enable

d - To Delete

l - To Download


3)Editing Ad groups & Keywords:

e - To edit selected rows

Ctrl + Arrows -To move between editable fields

Ctrl + s - To save changes

Esc - To cancel edit mode

Google is giving away, keyboard shortcuts stickers, to help advertisers learn shortcuts faster.

If you live in the U.S., Canada, or other select countries, you can send your name and mailing address, and Google will mail you a set of stickers within a few weeks.

My Client Center (MCC) – New Interface

Google has thought about saving the time and effort of all those advertisers, who are managing more clients and aiming for more.

As part of the process, starting this week, users/advertisers can view a link on My Client Center (MCC) Dashboard that leads to the new interface that Google is testing.

The new interface has the new look and feel, also enhancements to make the advertisers work and effort more effective.

The same enhancements can be viewed as follows:

1) In-line editing Of Account Descriptions: This particular enhancement, saves time of advertisers in making changes to account names. It enables the changes to be done right away by clicking on the account description on the dashboard, instead of waiting for a new page to load.

2) Remove/Unlink Accounts: In order to unlink the client account from MCC, one had to creep into the client account and make the changes. Whereas, with the new interface, the client account can easily be unlinked from MCC, by removing the client account directly from MCC dashboard.
The new MCC interface provides the same functionality as before, along with the above mentioned enhancements.

However, Google is looking forward to introduce few more additional enhancements, to make the work more easy and effective.

As the interface is still in the development phase, few features can be viewed, one of which could be the “find client” search box.

Meanwhile, the advertisers can switch back and forth between new and old interface, for their convenience, in the phase of testing.

Therefore, test the new interface and watch out for more new upcoming features.

“Ads by Google” – “i” Icon

The common message, viewed by most of us near the ads of Google is “Ads by Google”.

The motive and purpose behind the display of the label by Google, is to create an awareness and understanding among the users/advertisers about the ads and their origin (where they come from).

As the advertising, online is becoming more sophisticated with improved technology and advertisers are geared to use more and more rich media ad formats like: Flash, interactive ads; Google, want to provide the same benefit to advertisers for those ad formats.

Due to the above decision taken, Google already started adding the message “Ads by Google” to the rich media ads too, and it wouldn’t affect the performance of ad creative and publisher’s site.

Further, you'll notice a small "i" (for "information") icon at the bottom right-hand corner of these ads, the same will expand when the user hovers over it. The message format was specifically designed for rich media ads. The new message of small icon “i” for information appears on your AdWords rich media ads, and shows up on standard AdSense ads as well.

Whenever, the users’ clicks on the icon, they will be taken to a page that helps the users to learn more about online advertising.

Google has tested the new message format on rich media ads and the same showed that it doesn't affect ad performance.