30 Plus Updates Of Google AdWords For 2009

1. Think2010 Series: The series covered topics like: relevance, speed, experimentation and innovation to help the users and webmasters catch up, with the Accounts in a more efficient and effective manner. To hit and increase the performance levels.

2. New Content Network Resource for Display Advertisers: Several changes have been made to the Google Content Network, to make sure that the advertisers are having more advantage on the same. In the same effort, the new Content Network brand channel on YouTube has been launched.

3. The AdWords New Ad Formats in Search Advertising: The two new themes of Ad Formats are: Ad Extensions and New Ad Models. To provide more relevant information about the products.

4. Product Extensions – AdWords Ad Feature: This feature will enrich the Ads with related information about your products. The images of products are shown along with the ad based on the relevancy.

5. Advanced Reports in the Accounts: The advanced performance data is now integrated within the campaign management. All the necessary performance data can be viewed under the particular tabs in the account.

6. AdWords Editor Version 7.6.1: AdWords Editor upgraded to the version 7.6.1. The same is available to Windows and Mac. It supports ad scheduling, advanced location targeting, YouTube Promoted Video ads, etc.
The new users can download the version at: http://www.google.com/intl/en/adwordseditor/index.html

7. Product Listing Ads: Product listing ads have been announced to facilitate the buyers to take the right decision in the purchase of product. These ads would include product related information like: image, price and merchant name within the same.

8. Google Ad Planner - Find the Right Audience: Google Ad Planner has now been made more easy to find the right audience by various additions like sub domain data and data provision of Ad Placemen t etc.

9. New Alerts - Campaigns: Along with the existing account alerts, the advertisers can now use custom alerts. Also, two new alerts have been added for use. (i) Alerts for new keyword and budget ideas in Opportunities tab (ii) Alerts for changes in conversion volume, conversion rate etc.

10. Conversion Tracking Now Made Easy: The interface for the tool is redesigned to make its usage easier. The three easy-to-use tabs are Conversions, WebPages, and Code to help manage the conversion data.

11. AdWords Comparison Ads: The new feature, comparison ads helps the users to compare multiple relevant offers. These ads focus on speed, transparency and privacy.

12. Translator Toolkit - Adwords: To advertise to customers in multiple languages, it becomes difficult to spent time to translate the advertising campaigns. The same can be performed by the Translator Toolkit.

13. Free Keyboard Shortcuts Stickers in New AdWords Interface: In the new interface, advertisers have access to a number of keyboard shortcuts. These shortcuts are available at the levels: Global Navigation, Table Navigation & Actions and Editing Ad groups & Keywords.

14. New Interface Link - My Client Center (MCC): A link was placed on My Client Center (MCC) Dashboard that directs to the new interface. This effort has been made to save the time and improve the standards of performance of the account.

15. Advertise your Business through Promoted Videos: Now businesses can promote their business through promoted videos on YouTube directly from your accounts.

16. View-through Conversion reporting - Content Network: As display ads are a source to increase the brand awareness and purchase decisions, View-through conversion reporting has been introduced to measure the number of conversions that occurred within the duration of 30 days of the display ad appearing for which there was no ad click generated.

17. The Updated Version of Keyword Tool (beta): The new version of the Keyword Tool is the combination of the functionality of both the Keyword Tool and the Search-based Keyword Tool.

18. Opportunities Tab Beta: New section called Opportunities tab has been added to help find additional cost-effective traffic for the search campaigns in your account.

19. “i” Icon - “Ads by Google”: A small "i" icon (for "information") at the bottom right-hand corner of these ads will expand when the user hovers over it. The message format was designed for rich media ads.

20. New DoubleClick Ad Exchange: The new DoubleClick Ad Exchange has been announced by Google, the real-time marketplace to sell and buy display advertising space.

21. AdWords New Interface: New interface got with it, many changes in the way of managing accounts by the webmasters. AdWords campaign management has been redesigned to get the work done faster and in an effective and efficient manner.

22. New Search Features in the Account: New features have been introduced to target the right audience. The features listed: Data sources, Category suggestions,
to drill down to specific regions, or metros, to know the varying interests.

23. Conversion Optimizer Availability: Conversion Optimizer is now available to more campaigns in the accounts of the advertisers.

24. AdWords Editor 7.5.1: Users can now access to AdWords Editor Version 7.5.1, available for Windows and Mac.

25. U.S. Ad Text Trademark Policy Updated: Adjustments have been made to the U.S. trademark policy to allow few ads to use trademarks in the ad text.

26. Display Ad Builder Made Available Global: Display Ad Builder is now made available global i.e. templates are available in over 40 languages and over 100 countries.

27. Display URL Policy – Changes: The updated display URL policy is as follows: (i) Multiple display URL domains will not be allowed in a single ad group. (ii) On the other hand, all display URL domains need to have the same top-level domain.

28. Free Keyword Tool - Search-based: A free search-based keyword tool has been offered by Google to make the keyword research more effective.

29. New traffic Model for Google Ad Planner: The new traffic model for Google Ad Planner has been launched to provide more information about the site and specific traffic details.

30. Free Ad Creation – TV – AdWords: Google TV Ads has partnered with SpotMixer to provide advertisers usage of a new and free ad creation service.

31. Alcohol Policy - Updated: According to the updated policy, the alcohol manufacturers are allowed to advertise their products in the U.S. through their accounts.