My Client Center (MCC) – New Interface

Google has thought about saving the time and effort of all those advertisers, who are managing more clients and aiming for more.

As part of the process, starting this week, users/advertisers can view a link on My Client Center (MCC) Dashboard that leads to the new interface that Google is testing.

The new interface has the new look and feel, also enhancements to make the advertisers work and effort more effective.

The same enhancements can be viewed as follows:

1) In-line editing Of Account Descriptions: This particular enhancement, saves time of advertisers in making changes to account names. It enables the changes to be done right away by clicking on the account description on the dashboard, instead of waiting for a new page to load.

2) Remove/Unlink Accounts: In order to unlink the client account from MCC, one had to creep into the client account and make the changes. Whereas, with the new interface, the client account can easily be unlinked from MCC, by removing the client account directly from MCC dashboard.
The new MCC interface provides the same functionality as before, along with the above mentioned enhancements.

However, Google is looking forward to introduce few more additional enhancements, to make the work more easy and effective.

As the interface is still in the development phase, few features can be viewed, one of which could be the “find client” search box.

Meanwhile, the advertisers can switch back and forth between new and old interface, for their convenience, in the phase of testing.

Therefore, test the new interface and watch out for more new upcoming features.

“Ads by Google” – “i” Icon

The common message, viewed by most of us near the ads of Google is “Ads by Google”.

The motive and purpose behind the display of the label by Google, is to create an awareness and understanding among the users/advertisers about the ads and their origin (where they come from).

As the advertising, online is becoming more sophisticated with improved technology and advertisers are geared to use more and more rich media ad formats like: Flash, interactive ads; Google, want to provide the same benefit to advertisers for those ad formats.

Due to the above decision taken, Google already started adding the message “Ads by Google” to the rich media ads too, and it wouldn’t affect the performance of ad creative and publisher’s site.

Further, you'll notice a small "i" (for "information") icon at the bottom right-hand corner of these ads, the same will expand when the user hovers over it. The message format was specifically designed for rich media ads. The new message of small icon “i” for information appears on your AdWords rich media ads, and shows up on standard AdSense ads as well.

Whenever, the users’ clicks on the icon, they will be taken to a page that helps the users to learn more about online advertising.

Google has tested the new message format on rich media ads and the same showed that it doesn't affect ad performance.

The New DoubleClick Ad Exchange Announced

The new DoubleClick Ad Exchange has been announced by Google, which is a real-time marketplace to sell and buy display advertising space.

The sellers in this Ad Exchange are large publishers, whereas, the buyers are ad networks and agency-run networks with their own technologies for ad serving and optimization. This would be a great opportunity for advertisers to advertise.

This would be more than an excitement for all the AdWords advertisers, as these Ad Exchange sites are now available to advertise as part of the Google content network in the AdWords accounts. These sites are made available in the AdWords accounts only when the Ad Exchange publishers choose to allow AdWords advertisers to compete for their inventory, and as long as the same inventory meets all AdSense policy requirements.

In addition, to the hundreds and thousands of placements that your ad can run in the Google content network, they will now as well, run on the high-quality placements on the Ad Exchange sites.

The advertisers’ ad’s placements will appear and function like any other placement in the content network. Same features can be observed as follows:

1. Appearance of the placements
2. Placement Performance Report to check the performance etc.

All the features still remain the same like: AdWords targeting, bidding, formats, reporting, and controls for the content network, only that high-quality sites are added to access for the advertisers.

Along with the above all the requirements need to be taken care in the Google content network.

If you haven’t used content network yet, then its time for you to venture and get more out of the Google AdWords for better performance and benefits.

For more information, for new DoubleClick Ad Exchange, you can learn from AdWords Help Center.

Google Adwords New Interface

Google AdWords new interface got with it, many changes in the way of working and managing accounts by the webmasters. AdWords campaign management has been redesigned to get your work done faster and more effectively and efficiently.

The following are few points that add value to the AdWords campaign management:

• Quicker Account Navigation

• Efficient Campaign Management

• Reduced Time & Effort

• Optimization Opportunities for Improvement

The new interface has changed, the way of managing the AdWords accounts by the webmasters.

HENCE IT'S WORTH A TRY

Keyword Research – Pay Per Click

Keyword research is one of the important aspects in Pay Per Click Advertising. This key step determines the quality traffic to the site.

LETS CHECK OUT , WHAT MAKES IT SO IMPORTANT:

1) Researching for the quality keywords helps the advertisers to target the right audience.
2) Researching for the specific keywords will drive the defined audience.
3) Researching for the relevant keywords will help advertisers to capture the audience, potential to the business.

In turn, all the above will be a source for better performance.
Each Pay Per Click program has its own process to make it more effective in terms of performance.

New Search Features in Google Adwords

Google launched the following new additional features to help advertisers to get better insight in search and target the right set of audience.
Data sources - New: Google added more data from Google News, Product search and Image sites, so that the advertisers/retailers can see for the data being searched by the target audience across the world. For example: retailers can stock more of those products that are in demand.
Category suggestions - Search: At times, advertisers wonder as to which category the term can also be listed in. Google is now providing suggestions related to the different categories the term can be listed in. For example: for the term “Media” the Insights for Search will display the related categories i.e. Entertainment and Travels.
Metros - U.S.: This feature helps the advertisers to drill down to specific geographic regions, or metros, to see the varying interests at different levels.

Updated - Display URL Policy

The following changes will be implemented, beginning the week of February 24, regarding multiple display URL domains in a single ad group. These changes are with respect to AdWords policy.

Multiple display URL domains will not be allowed in a single ad group. On the other hand, all display URL domains need to have the same top-level domain. These changes to the policy is applicable to all advertisers along with those ones with exceptions in the past.

Example 1: The display URLs in a single ad group that will comply with the change in the policy:
• www.abc.com
• www.mobiles.abc.com
• www.abc.com/mobiles/resources/
• www.abc.com/index.html

Example 2: The display URLs in a single ad group that will not comply with the change in the policy:
• www.abc.com
• www.abc.mobiles.com

The advertisers can use separate ad groups for each domain for convenience.

The ad’s display URL needs to match with the destination URL i.e. landing page URL.

I guess, the above mentioned information would help all advertisers to cross check to see whether their AdWords accounts will be affected by these changes.