Ad Ranking

Ad Rank Number in Google Adwords is determined by the following factors:

● Cost-Per-Click(CPC): The cost-per-click (CPC) is the amount that an advertiser pays each time a user clicks on your ad.

● Cost-per-thousand Impressions (CPM): CPM stands for cost-per-thousand impressions. As per this pricing model the advertisers pay for impressions received.

● Quality Score: It is a number assigned to each keyword and its calculated based on various factors like: CTR, relevancy of the keyword with respect to the ad group, landing page quality, ad text relevancy with respect to the content on the landing page.

Ad Rank Number determines the ads position in the search results. The better the ad rank number, the better your ad attains position in the sposored listings.

The advertiser can pay only CPC that's required to have a higher rank number than the next lowest ad.