Text Ad

Text Ad in Google adwords, is a short ad with 5 lines describing the business, product/service and URL that is displayed of a particular company and destination URL that leads users to the company's landing page.. The same need to be concise, action-oriented and describes product/services in terms of features, offers etc.

The following is an example of a Text Ad:

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Beautiful Flowers
Beautiful Same Day Flowers
Trust Us, Fast UK Delivery
www.xyz.com
www.xyz.com/flowers.html

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In the above example,

a) The first line is the Headline
b) Second line is the description line 1
c) Third line is the description line 2
d) The fourth line is the display URL
e) The fifth line is the destination URL

Headline:
The headline is the main caption that highlights the business of the company. The Max limit is 25 characters.

Description Line 1:
This line describes further the business in terms of product's features, business and offers. The Max limit is 35 characters.

Description Line 2:
This line will mostly include call to action words related to the product's/service's business. The Max limit is 35 characters.

Display URL:
The display URL is only for the company's main url's display on the ad. The Max limit is 35 characters.

Destination URL:
The destination URL will lead the user to the actual landing page. The Max limit is 1024 characters.