Google & NBC Universal Partnership

Google is venturing into television advertising and it announced a strategic partnership with NBC Universal.

This partnership will allow Google to sell ads across all days and times on selected cable networks of NBCU. Google advertisers will be allowed to place their ads on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth and Chiller starting in early 2009. Once, this initial phase will hit success then the partnership would be extended to other areas of NBC Universal properties.

Google is all set to help small companies too that are already using online advertising tools and advertising with Google and have not yet tried television ads. Google advertisers are predicted to get greater returns on the dollars spent and NBC Universal will be making good earning of about $6 billion a year through the allotted slots for Google advertisements on NBC networks.

This partnership will allow advertisers to buy advertising time through Google on prime channels like Sci Fi which has a reach of 1.4 million viewers. Other advertisers with lesser budget can buy advertising time in other cable channels that are less popular.


Impact of Google TV ads on online advertising:

The affect of Google TV ads on online advertising cannot be predicted as of now.

Google Chrome

Google announced beta version of a new open source web browser called Google Chrome. Google Chrome is a browser that combines a simple design with sophisticated technology and new architecture to make the web faster, safer, and easier.

Google Chrome and AdWords:

Google Chrome will not have any impact on advertiser’s AdWords campaigns.

Google Chrome uses the same open source rendering engine as Apple's Safari browser (WebKit), so landing pages and sites should appear in Google Chrome as they do in Apple Safari. The way users interact with ads should be similar as well.

Features:

• One unified box for all browsing needs.

• New tab page will show visual sampling of most visited sites, search engines, bookmarked pages and closed tabs.

• Application shortcuts can help you to directly load your favorite online application without opening the browser.

• Customizing tabs according to the user’s choice like: dragging the tab to create new window, gather multiple tabs to make a single window, etc.

• Crash control feature in the browser allows other tabs to run properly in spite of one tab (application) crashes down.

• Choose incognito mode for private browsing.

• It warns, if user is about to visit malware or otherwise unsafe website.

• Easy and flexible bookmarking .

• The user can pick up all the bookmarks and passwords from the existing browser to Google Chrome.

• Simpler downloads and the status of the download will be shown at the bottom of the current window.

Download the browser at the download page: Google Chrome

Quality Score Updates

The following are few improvements in "Quality Score":

• A more accurate Quality Score: Google is replacing static per-keyword Quality Scores with a mechanism that will evaluate an ad's quality each time it matches a search query. This system of AdWords will help Google to determine whether an ad should be displayed or not based on accuracy, specificity and up-to-date performance information. This will result in showing more relevant ads more than less relevant ones. Therefore, the user can view more relevant ads and the advertiser can receive more leads.



• Keywords will now no longer be marked as 'inactive for search': This system will now no longer mark your keywords as 'inactive for search'. All keywords in accounts will now have the chance to show ads on both Google web search and search network. However, at the same time, the previously marked keywords are not likely to drive good traffic as the new system of per query quality score along with bid may not be good enough to drive high traffic.



• 'Minimum bid' will be replaced by 'First page bid': Due to the new system, related to quality score, minimum bid will no longer be shown, instead, First page bid will be shown. As first page bid is an estimate of bid that would take your ad to the first page on search results on Google web search. This bid has replaced minimum bid as the minimum bid, could hardly help the advertiser to get the placement that was always desired.

In short, Google will determine eligibility of a keyword to trigger an ad dynamically, based on factors such as location, the specific query, and other relevance factors, instead, of one static quality score and minimum bid.

---

Posted at: PPC Blog

How to Write Effective Google Text Ads

An Ad needs to be more effective, to show an impact on the user, to turn to a customer. Many advertisers in a particular industry compete with their best ads. So, for your ads to stand out among competitors, it needs to be unique, relevant and effective.

Text Ads can be made more effective by following tips:

• Google Guidelines: Ads at the first place need to comply with Google guidelines given for text ads.


• Relevancy: An Ad need to be more relevant to the keywords as well as the landing page.


• Precise Ad Messages: Messages and descriptions need to be precise, clear and to the point.


• User’s Perspective: The advertiser should think from the user’s perspective and write an Ad.


• Multiple Relevant Ads: Create many small adgroups and target them with each Ad specific to the particular adgroup.


• Title Matters: Make the title more precise and catchy.


• Call to Action: Use call to action terms in your Ad to capture the user’s attention to visit the landing page and make a sale.


• Includes Complete Message: The Ad need to include the right description of the business, product/service along with other offers and call to action terms.

Therefore, the next time you write an Ad, keep in mind the above tips to make it more effective.

Posted at: PPC Blog

Microsoft adCenter Text Ad

Text Ad in Microsoft adCenter, is an ad with 3 lines describing the business, product/service and URLs that are displayed of a particular company as well as that leads users to the company's landing page.

The above details can be seen in the following example:

Beautiful Flowers
Quality flowers delivered by hand., Trust Us, Fast UK Delivery.
www.flowers.com

In the above example,

a) The first line "Beautiful Flowers" is the "Title"
b) The second line is the ad text
c) The third line is the display URL. (The fourth line in the tool would be destination URL and this is used when the user clicks on the ad and will be led to the landing page.

Title:

The Title is the main caption that highlights the business of the company in short. The Title will have maximum 25 characters in it.

Ad Text:

The Ad Text will have 70 characters or less in it. This describes the business in terms of product's/service's features, offers etc.

Display URL:

The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less as in Google Adwords and Yahoo Search Marketing.

Destination URL:

The destination URL will lead the user to the landing page when once clicked on the ad. The maximum limit is 1022 characters or less.

Posted at : PPC Blog

Google Content Network Updates

Google has announced new enhancements on the Google content network that will provide advertisers and publishers more useful options to check the performance that in turns helps them to target the relevant group i.e. target audience.

The key enhancements that were announced will be available in the coming months on the Google content network:

• Frequency Capping: This feature will enable advertisers to have a control on the number of times a user sees an ad. This aspect enable the user to have a better experience on Google content network sites as they don't have see the same ad again and again.
  
• Reporting Frequency: It provides an insight into the number of people on average, are seeing these ads.
  
• Ads Quality Improvements: Improves the ad quality and in turn performance within the Google content network.
  
• View-Through Conversions: This feature enables advertisers to gain information on number of users visited their sites after seeing your ad. This helps advertisers determine the best places to advertise the ads so that the users can see more relevant ads.This functionality will be enabled by implementing a DoubleClick ad-serving cookie across the Google content network.
  

Posted at: PPC Blog

Yahoo Search Marketing Text Ad

Text Ad in Yahoo Search Marketing, is an ad with 3 lines describing the business, product/service and URL that is displayed of a particular company and destination URL that leads users to the company's landing page.

The following is an example of a Text Ad:

-------------------------------------------------------------

Beautiful Flowers
Beautiful Same Day Flowers , Trust Us, Fast UK Delivery
www.xyz.com

-------------------------------------------------------------

In the above example,

a) The first line is the "Title"
b) The second line is the short description (The long description will not be shown on the sponsor results, as only short description will be shown. If an ad does not have a short description, only the first 70 characters of the long description will be displayed.)
c) The third line is the display URL. (The fourth line would be destination URL and this URL is used when the user clicks on the ad the same will lead to the landing page.

Title:
The Title is the main caption that highlights the business of the company. The Title will have maximum 40 characters in it.

Short Description:
The short description will have 70 characters or less in it. . If an ad does not have a short description, only the first 70 characters of your long description will be displayed. This describes the business in terms of product's features, offers etc.

Display URL:
The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less.