How to Write Effective Google Text Ads

An Ad needs to be more effective, to show an impact on the user, to turn to a customer. Many advertisers in a particular industry compete with their best ads. So, for your ads to stand out among competitors, it needs to be unique, relevant and effective.

Text Ads can be made more effective by following tips:

• Google Guidelines: Ads at the first place need to comply with Google guidelines given for text ads.


• Relevancy: An Ad need to be more relevant to the keywords as well as the landing page.


• Precise Ad Messages: Messages and descriptions need to be precise, clear and to the point.


• User’s Perspective: The advertiser should think from the user’s perspective and write an Ad.


• Multiple Relevant Ads: Create many small adgroups and target them with each Ad specific to the particular adgroup.


• Title Matters: Make the title more precise and catchy.


• Call to Action: Use call to action terms in your Ad to capture the user’s attention to visit the landing page and make a sale.


• Includes Complete Message: The Ad need to include the right description of the business, product/service along with other offers and call to action terms.

Therefore, the next time you write an Ad, keep in mind the above tips to make it more effective.

Posted at: PPC Blog

Microsoft adCenter Text Ad

Text Ad in Microsoft adCenter, is an ad with 3 lines describing the business, product/service and URLs that are displayed of a particular company as well as that leads users to the company's landing page.

The above details can be seen in the following example:

Beautiful Flowers
Quality flowers delivered by hand., Trust Us, Fast UK Delivery.
www.flowers.com

In the above example,

a) The first line "Beautiful Flowers" is the "Title"
b) The second line is the ad text
c) The third line is the display URL. (The fourth line in the tool would be destination URL and this is used when the user clicks on the ad and will be led to the landing page.

Title:

The Title is the main caption that highlights the business of the company in short. The Title will have maximum 25 characters in it.

Ad Text:

The Ad Text will have 70 characters or less in it. This describes the business in terms of product's/service's features, offers etc.

Display URL:

The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less as in Google Adwords and Yahoo Search Marketing.

Destination URL:

The destination URL will lead the user to the landing page when once clicked on the ad. The maximum limit is 1022 characters or less.

Posted at : PPC Blog

Google Content Network Updates

Google has announced new enhancements on the Google content network that will provide advertisers and publishers more useful options to check the performance that in turns helps them to target the relevant group i.e. target audience.

The key enhancements that were announced will be available in the coming months on the Google content network:

• Frequency Capping: This feature will enable advertisers to have a control on the number of times a user sees an ad. This aspect enable the user to have a better experience on Google content network sites as they don't have see the same ad again and again.
  
• Reporting Frequency: It provides an insight into the number of people on average, are seeing these ads.
  
• Ads Quality Improvements: Improves the ad quality and in turn performance within the Google content network.
  
• View-Through Conversions: This feature enables advertisers to gain information on number of users visited their sites after seeing your ad. This helps advertisers determine the best places to advertise the ads so that the users can see more relevant ads.This functionality will be enabled by implementing a DoubleClick ad-serving cookie across the Google content network.
  

Posted at: PPC Blog

Yahoo Search Marketing Text Ad

Text Ad in Yahoo Search Marketing, is an ad with 3 lines describing the business, product/service and URL that is displayed of a particular company and destination URL that leads users to the company's landing page.

The following is an example of a Text Ad:

-------------------------------------------------------------

Beautiful Flowers
Beautiful Same Day Flowers , Trust Us, Fast UK Delivery
www.xyz.com

-------------------------------------------------------------

In the above example,

a) The first line is the "Title"
b) The second line is the short description (The long description will not be shown on the sponsor results, as only short description will be shown. If an ad does not have a short description, only the first 70 characters of the long description will be displayed.)
c) The third line is the display URL. (The fourth line would be destination URL and this URL is used when the user clicks on the ad the same will lead to the landing page.

Title:
The Title is the main caption that highlights the business of the company. The Title will have maximum 40 characters in it.

Short Description:
The short description will have 70 characters or less in it. . If an ad does not have a short description, only the first 70 characters of your long description will be displayed. This describes the business in terms of product's features, offers etc.

Display URL:
The display URL is only for the company's main url's display on the ad. The maximum limit is 35 characters or less.

Text Ad

Text Ad in Google adwords, is a short ad with 5 lines describing the business, product/service and URL that is displayed of a particular company and destination URL that leads users to the company's landing page.. The same need to be concise, action-oriented and describes product/services in terms of features, offers etc.

The following is an example of a Text Ad:

-------------------------------------------------

Beautiful Flowers
Beautiful Same Day Flowers
Trust Us, Fast UK Delivery
www.xyz.com
www.xyz.com/flowers.html

-------------------------------------------------

In the above example,

a) The first line is the Headline
b) Second line is the description line 1
c) Third line is the description line 2
d) The fourth line is the display URL
e) The fifth line is the destination URL

Headline:
The headline is the main caption that highlights the business of the company. The Max limit is 25 characters.

Description Line 1:
This line describes further the business in terms of product's features, business and offers. The Max limit is 35 characters.

Description Line 2:
This line will mostly include call to action words related to the product's/service's business. The Max limit is 35 characters.

Display URL:
The display URL is only for the company's main url's display on the ad. The Max limit is 35 characters.

Destination URL:
The destination URL will lead the user to the actual landing page. The Max limit is 1024 characters.

Google's Official Traditional Media Blog

Google has launched a blog named "Let's Take it Offline", the official blog to help you with your offline ad campaigns. The Google offline advertising offerings include: TV, Print and Audio Ads. Google's official traditional media blog keeps you updated with all the latest product launches, updates, tips and industry findings.

This new traditional blog enables the advertisers to keep in touch with the latest products updates. The URL of the blog: http://google-tmads.blogspot.com/ . Therefore, advertisers can view the link to keep themselves updated on regular basis.

Ad Ranking

Ad Rank Number in Google Adwords is determined by the following factors:

● Cost-Per-Click(CPC): The cost-per-click (CPC) is the amount that an advertiser pays each time a user clicks on your ad.

● Cost-per-thousand Impressions (CPM): CPM stands for cost-per-thousand impressions. As per this pricing model the advertisers pay for impressions received.

● Quality Score: It is a number assigned to each keyword and its calculated based on various factors like: CTR, relevancy of the keyword with respect to the ad group, landing page quality, ad text relevancy with respect to the content on the landing page.

Ad Rank Number determines the ads position in the search results. The better the ad rank number, the better your ad attains position in the sposored listings.

The advertiser can pay only CPC that's required to have a higher rank number than the next lowest ad.