Features Of Google AdWords For 2008

The following are list of features that have been added to the AdWords by Google:

• Google Ad Planner: was introduced, a research and media planning tool that connects advertisers and publishers. Enter demographics and sites associated with your target audience, and the tool will give information about sites both on and off the Google content network, that your audience is likely to visit.

• Ads Quality Improvements: This feature includes the changes in Quality Score calculation and also improvements in determining the ads to be shown above the search results.

• AdWords Display Ad Builder: Google launched a tool for ads called AdWords display ad builder.

• Keyword Tool Updated: Keyword tool in AdWords has been updated with additional data related to the search volume.

• Google Insights for Search: This is another tool that is useful for your business announced to help get more edge.

• Search & Content Network statistics: Changes have been made to campaigns and ad groups summary pages that enables you to easily check and analyze search and content network statistics separately.

• Google & Search Partners: Separate metrics is now available to view the Google and search partners.

• Website Optimizer: New features have been added to the Website Optimizer like experiment pruning, A/B offline validation and more intuitive reporting.

• Keywords & Placements on Content Network: Usage of both keywords and placements on content network.

• Google Trends: Announced more advantages of using Google trends for checking and evaluating data regarding seasons, trends etc.

• Search-based Keyword Tool: Launched a tool, search-based keyword tool.

Negative Keywords In Pay Per Click Advertising

Negative keywords: are the terms used in keyword advertising to prevent ads from being shown when the search terms include these terms called negative keywords in it.

Example: If you’re advertising exclusively for selling new PCs and the negative keyword “Used” can be used to prevent ads from being shown when the search term includes the term “Used” in it.

laptop pcs - WOULD SHOW
used laptop pcs - WOULD NOT SHOW

Therefore, negative keywords can be included in campaigns and used as powerful tool to capture the required audience and to have an impact on eliminating unwanted impressions.

Target More Customers With The Appropriate Match Type

To reach the potential customers, it is always important to target with appropriate match types. As the search behaviour of customers has always been unpredictable, it becomes more difficult for the advertiser to predict the right kind of keywords. Broad match is one of the good match type options to cover people of unpredictable search behaviours.

More specific searches can be covered by the other two match types i.e exact and phrase.

Therefore, matching your ads against all relevant query variations can made a world of difference in the success of your online search campaigns.

Benefits Of Landing Pages

A landing page is a specific page, other than the index page, where the visitor or user lands after clicking your ad. The benefits of landing pages are as follows:

• Landing page gets the visitor to a particular page that consists of a specific product or service, instead of getting a visitor to visit the entire website with tons of information.

• Visiting this page would be the next step to take an action.

• It gives only the required information to the visitor to make the right choice of purchasing the product/service.

• If the landing page is rightly tailored then the battle is already half won.

• This page holds importance and priority as other components: keywords, ads etc. Other components can get a visitor to the site, but the task will be accomplished only when the visitor completes an action on the site.

Impression Share Report To Increase Traffic

Google is updating the “Reports” Section with new reports to use the data for optimizing the accounts. Impression Share Report is one such report, used to increase traffic to the site. Impression share is the percentage of impressions that your ad receives out of the total available impressions in the market you're targeting.

Advertisers can now make informed decisions and also can get answers to certain questions like:

a) Can I expand in my targeted market?
b) Are low impressions due to the ad rank?
c) Are low impressions due to the budget?
d) What’s impression share for specific campaigns in the account?

Impression Share data will enable you to understand the areas where you're missing out on potential traffic. This data, understanding and implementation will further lead to improved ads' impression share.

Therefore, this particular report will help advertisers to analyze and make decisions to increase traffic.

Landing Page

Landing Page is an active customized web page or a web page from the website itself, where customers will 'land' after clicking your ad. In Pay Per Click accounts, the web address for this page is often mentioned as a 'Destination URL' or 'click-through URL'.

A successful sale or purchase happens only when landing pages are consistent with your ads and keywords.

The Landing Page includes the following:

• The main content that focuses on a particular product or service.

• The offers provided by the company.

• The features of the particular product or service.

• The form that need to be filled or any other formality required to make a sale.

Thus, It plays a vital role in online advertising through Pay Per Click in converting the users into potential customers.

Google Partnership with Bloomberg TV

Google has announced the partnership with Bloomberg TV on Thursday. According to the statement made by the director of Google TV ads, Mike Steib, Google is pleased to be partnering with Bloomberg Television to continue to make TV advertising more relevant and measurable.

Bloomberg TV is a 24-hour news channel in business and financial areas, reaching over 54 million households in the US. Advertisers can now target Bloomberg TV through the DISH Network inventory that is available on the Google TV Ads platform.

Partnering with Bloomberg TV will enable advertisers to reach all Bloomberg TV viewers in the US.