YSM (Yahoo Search Marketing) – uses Excluded keywords, often known as Negative keywords in Pay Per Click Management. Excluded words feature provides the advertisers to block unwanted traffic.
Usage Relevant to Matches:
An advertiser can use this feature to keep away unwanted traffic by not allowing the ads to show up when the search query includes these word/words.
Excluded Words in the Account:
1) Account Level: Adding at the account level includes the following steps:
• Go to Administration tab.
• Click on “Tactic Settings”.
• On the “Account Tactic Settings” page the “Excluded Words” feature is displayed.
• Enter one word/phrase per line without commas or semicolons after each keyword.
• Click “Save Changes”.
2) Ad Group Level: Adding at the Ad Group level includes the following steps:
• Go to “Ad Group Settings” page.
• Click on “Tactic Settings”.
• On the “Ad Group Tactic Settings” page the “Excluded Words” feature is displayed.
• Click on “show”, to display space to enter these words also showing
the terms at the account level.
• Now, enter one word/phrase per line without commas
or semicolons after each keyword.
• Click “Save Changes”.
Thus, the terms can be used to get quality traffic and improve the performance of the account.
Tuesday, February 17, 2009
Thursday, February 5, 2009
Search-based Keyword Tool
Search-based Keyword Tool: New, free tool offered by Google to enhance the dimensions in keyword research.
The following is the process in which the tool works:
Process:
1. It looks at the content of your website and will check this across and matches it against Google search queries i.e. search terms entered by users in Google.
2. Once this process is done, it provides you with a list of relevant and searched keywords.
3. The list of suggestions is then filtered that eliminates keywords already existing in the account.
4. Finally, results in, set of keywords that are completely new and unique.
Getting started with the tool:
1. Go to http://www.google.com/sktool, then
2. Sign-in to your AdWords account, (will take you to a window with options).
3. Enter the URL of your website, (it is a required field).
4. Check out the keywords by Clicking 'Find Keywords'.
The tool lists the following fields:
1. Monthly searches
2. Competition
3. Sugg. Bid
4. Ad/Search share for the term.
5. The page on your website the term is most related to.
The following is the process in which the tool works:
Process:
1. It looks at the content of your website and will check this across and matches it against Google search queries i.e. search terms entered by users in Google.
2. Once this process is done, it provides you with a list of relevant and searched keywords.
3. The list of suggestions is then filtered that eliminates keywords already existing in the account.
4. Finally, results in, set of keywords that are completely new and unique.
Getting started with the tool:
1. Go to http://www.google.com/sktool, then
2. Sign-in to your AdWords account, (will take you to a window with options).
3. Enter the URL of your website, (it is a required field).
4. Check out the keywords by Clicking 'Find Keywords'.
The tool lists the following fields:
1. Monthly searches
2. Competition
3. Sugg. Bid
4. Ad/Search share for the term.
5. The page on your website the term is most related to.
Tuesday, February 3, 2009
Negative Keywords - Microsoft adCenter
Negative keywords: are the terms used to prevent the ad from being shown for search terms that are not relevant to what you are advertising.
Example: if you are a service provider and are not providing free services then “free” would become the Negative Keyword.
These keywords help the advertisers to advertise their ads to the appropriate set of audience.
The most important aspect in the usage of these keywords are:
• Eliminate unwanted visitors to the website.
• Drive quality traffic to the website.
• Improving the quality and performance of the account.
• and much more.
Hence, Negative keywords can play an important role in targeting the right audience and in turn improving the numbers in terms sales/purchases.
Example: if you are a service provider and are not providing free services then “free” would become the Negative Keyword.
These keywords help the advertisers to advertise their ads to the appropriate set of audience.
The most important aspect in the usage of these keywords are:
• Eliminate unwanted visitors to the website.
• Drive quality traffic to the website.
• Improving the quality and performance of the account.
• and much more.
Hence, Negative keywords can play an important role in targeting the right audience and in turn improving the numbers in terms sales/purchases.
Friday, January 30, 2009
New traffic Model – Google Ad Planner
A new traffic model for Google Ad Planner is now made available by Google to all advertisers. If you want to update and know more site information to plan your display advertising campaigns; also understand audiences on the web, Google Ad Planner can be of great help to you.
The purpose behind providing such a traffic model is to provide the advertisers with more site information and accurate traffic details.
Most often advertisers end up in getting confused in tracking the unique visitors to the site. As many of them choose web server logs and web analytics tools such as Google Analytics, to get the realistic number (Unique visitors) and often realize the difference in numbers.
To address the ways of measuring the site traffic, Google has come up with the following:
• Unique Visitors (cookies): Added the feature, new cookie-based metric to compare metrics and is similar to Google Analytics unique visitor metrics.
• Unique Visitors (users): Changed Unique Visitors to Unique Visitors (users), to get the estimates of real world users.
• The above mentioned metrics, are placed on a site’s profile page to get the accurate data for media planning.
Now, few more country demographics for Australia, Brazil, Japan, and Switzerland are added that makes demographics total to ten countries. Also added, new demographics category, Children in Household to enhance the research.
Page view estimates will now be noticed to be more accurate and consistent with web server measurements.
The purpose behind providing such a traffic model is to provide the advertisers with more site information and accurate traffic details.
Most often advertisers end up in getting confused in tracking the unique visitors to the site. As many of them choose web server logs and web analytics tools such as Google Analytics, to get the realistic number (Unique visitors) and often realize the difference in numbers.
To address the ways of measuring the site traffic, Google has come up with the following:
• Unique Visitors (cookies): Added the feature, new cookie-based metric to compare metrics and is similar to Google Analytics unique visitor metrics.
• Unique Visitors (users): Changed Unique Visitors to Unique Visitors (users), to get the estimates of real world users.
• The above mentioned metrics, are placed on a site’s profile page to get the accurate data for media planning.
Now, few more country demographics for Australia, Brazil, Japan, and Switzerland are added that makes demographics total to ten countries. Also added, new demographics category, Children in Household to enhance the research.
Page view estimates will now be noticed to be more accurate and consistent with web server measurements.
Monday, January 19, 2009
Free TV Ad Creation
Google TV Ads has now partnered with SpotMixer to enable advertisers to use a new, free ad creation service. In other words, one can create their own TV commercial by using library of free images, audio and video content, or content from outside the library
i e. own uploaded content. Access this information while creating Google TV Ad campaigns.
This feature could help and give an opportunity for the advertisers to advertise their Ads using the new, free Ad creation service to widen the dimensions of advertising ones products/services.
i e. own uploaded content. Access this information while creating Google TV Ad campaigns.
This feature could help and give an opportunity for the advertisers to advertise their Ads using the new, free Ad creation service to widen the dimensions of advertising ones products/services.
Monday, January 12, 2009
Google Network
Google Network: It is a network with large groups of sites and other products like: blogs and email programs etc. These above mentioned categories in Google network, partner with Google to display AdWords ads and advertisers have a choice to advertise their ads both on Google and Google Network without any extra cost.
There are 2 components in Google Network: 1) The search network 2) The content network.
The Search Network:
Ads are targeted depending on the users search terms. For example, if the user searches for 'used PCs' on Google, then all the related ads will be displayed, next to the search results.
The Content Network:
Ads are targeted depending on the content themes instead of search terms/keywords. Therefore, the users can also specify particular websites.
There are 2 components in Google Network: 1) The search network 2) The content network.
The Search Network:
Ads are targeted depending on the users search terms. For example, if the user searches for 'used PCs' on Google, then all the related ads will be displayed, next to the search results.
The Content Network:
Ads are targeted depending on the content themes instead of search terms/keywords. Therefore, the users can also specify particular websites.
Tuesday, January 6, 2009
AdWords - Alcohol Policy
Google AdWords has made changes to its editorial policies. It will now allow the alcohol manufacturers to advertise their products in the U.S. through AdWords. As, this was not permitted until now.
Beer manufacturers will now be allowed to directly advertise for their products.
However, on the other hand the hard alcohol and liqueur can be marketed to people who are looking out for alcohol related information. The advertisers can suggest ideas for cocktails during the holiday season and the calorie content of these drinks and other aspects relevant to the drinks. In other words, search advertising will now be allowed for these advertisers as well.
For any further information, advertisers may visit AdWords’ Advertising Policies Page.
Beer manufacturers will now be allowed to directly advertise for their products.
However, on the other hand the hard alcohol and liqueur can be marketed to people who are looking out for alcohol related information. The advertisers can suggest ideas for cocktails during the holiday season and the calorie content of these drinks and other aspects relevant to the drinks. In other words, search advertising will now be allowed for these advertisers as well.
For any further information, advertisers may visit AdWords’ Advertising Policies Page.
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